Press release
The Global Wifi Analytics Market to Gain $27.13 Billion by 2028
Global Wifi Analytics Market
A study by Triton Market Research with the title ‘Global Wifi Analytics Market,’ covers the Global Analysis and Forecast for 2019-2028 by Component (Service, Solution), by Deployment (On-Premise, Cloud), by Application (Wifi Marketing Analytics, Wifi Presence Analytics), by End-user (Retail, Hospitality, Sports & Entertainment, Healthcare, Transportation, Others), and by Geographical Region (Europe, Latin America, North America, Asia-Pacific, Middle East and Africa).
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As per the report, the global wifi analytics market will gain $27.13 billion by the year 2028, showcasing a CAGR of 21.38 % over the projected period between 2019 and 2028.
Wifi analytics is the collection of data from wifi devices like smartphone and laptops to get device behavior information. It is mainly used to aid the companies to build detailed profiles of their customers.
The increasing government initiatives towards the deployment of public wifi networks in several countries worldwide are primarily driving the growth of the global wifi analytics market. Installation of public wifi systems in shopping centers, malls and transport hubs has increased rapidly due to these initiatives. Besides, the escalating usage of mobile phones owing to the price decline and technological advancements are also favoring the global market growth. However, insufficient standardized regulatory compliance throughout the world is impeding the growth of the wifi analytics market.
The wifi analytics market is primarily segmented into four parts, component, deployment, application and end-user. The first segment, component bifurcates into service and solution. The second segment, deployment, bifurcates into on-premise and cloud. The third segment, application, includes wifi marketing analytics and wifi presence analytics. The last segment, end-user, includes retail, hospitality, sports & entertainment, healthcare, transportation and others.
As per the regional landscape, North America will be the largest wifi analytics market for the projected period. There is an ever-increasing use of smartphones and tablets in the region, which is fueling the demand for the wifi analytics market. The continuous technological advancements and easily available professional expertise are other factors driving the regional market growth. Besides, the region is home to a large number of wifi analytics vendors. This factor is also aiding market growth.
Some prominent companies in the wifi analytics market are Fortinet Inc, Ruckus Networks (CommScope Inc), Blix, GoZone Wifi LLC, Aruba (Hewlett Packard Enterprise Development LP), Purple Innovation LLC, Cloud4Wi, Singtel, Skyfii Limited, Cisco Systems Inc, Hughes Network Systems LLC, Yelp Inc and RetailNext Inc.
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Question & Answer: Wifi Analytics Market
Question 1: Which factors are primarily driving the growth of the global wifi analytics market?
Answer: The increasing government initiatives towards the deployment of public wifi networks in several countries worldwide are primarily driving the growth of the global wifi analytics market. Installation of public wifi systems in shopping centers, malls and transport hubs has increased rapidly due to these initiatives. Besides, the escalating usage of mobile phones owing to the price decline and technological advancements are also favoring the global market growth.
Question 2: What is impeding the growth of the wifi analytics market?
Answer: Insufficient standardized regulatory compliance throughout the world is impeding the growth of the wifi analytics market.
Question 3: In which way is North America influencing the global wifi analytics market outlook?
Answer: As per the regional landscape, North America will be the largest wifi analytics market for the projected period. There is an ever-increasing use of smartphones and tablets in the region, which is fueling the demand for the wifi analytics market. The continuous technological advancements and easily available professional expertise are other factors driving the regional market growth. Besides, the region is home to a large number of wifi analytics vendors. This factor is also aiding market growth.
Question 4: Which are some of the prominent companies mentioned in the competitive landscape of the wifi analytics market report?
Answer: Some prominent companies in the wifi analytics market are Fortinet Inc, Ruckus Networks (CommScope Inc), Blix, GoZone Wifi LLC, Aruba (Hewlett Packard Enterprise Development LP), Purple Innovation LLC, Cloud4Wi, Singtel, Skyfii Limited, Cisco Systems Inc, Hughes Network Systems LLC, Yelp Inc and RetailNext Inc.
Related Report:
Global Network Traffic Analytics Market
The Global Network Traffic Analytics Market is predicted to generate $7161.97 million by 2028, showcasing a CAGR of 23.05% in the forecast period 2019-2028.
There is an increasing need for securing data from malicious attacks and obtaining uninterrupted visibility into the network. With the increase in the adoption of social media platforms like Instagram, Facebook and Twitter, an enormous volume of data is generated, which requires real-time data analysis of the network. This factor is likely to contribute to the growth of the network traffic analytics market.
The boom in the IT and e-commerce industry is leading to a large number of cybercrimes across the globe. Hence, the government and private sector are increasingly focusing on cybersecurity regulations to defend the systems from cyber attacks. These regulations build pressure on the companies to deploy advanced security infrastructure, thereby fueling the adoption of network traffic analytics market in the projected period. Moreover, the alarming increase in the number of threats of ransomware and DDoS (Distributed Denial of Service) is also favoring the global market growth.
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