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Marketing Research with SAS Enterprise Guide

02-03-2012 06:46 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Gower Publishing Ltd

Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Using 236 screen shots and based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.

Published by Gower November 2011 Price £45.00 Paperback ISBN 978-1-4094-2676-9

Gower is recognised as one of the world's leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967 Gower is an independent, global publisher.

Gower Publishing Ltd
Wey Court East
Union Road
Farnham
GU9 7PT
UK

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