Press release
RadiantBrands Creates New Online Presence for Western Technology Investment
BERKELEY, Calif. (February 02, 2012) – RadiantBrands (http://www.radiantbrands.com), a full-service creative branding and design agency, has completed development of a new website for Western Technology Investment (WTI, http://www.westerntech.com), a Silicon Valley-based venture debt firm that provides debt and equity capital to technology and life science companies. The new web site refreshes WTI’s online brand, and clearly positions the firm’s diverse capabilities and rich investment history.
When the venture debt firm decided to refresh its online image, they selected RadiantBrands because of the firm’s combined expertise in brand development and web design, as well as RadiantBrands’ work on similar projects for a number of other venture capital firms. After assessing WTI’s brand objectives, the RadiantBrands team developed a contemporary online look and feel and a new WTI brand mark.
As part of the website redesign, WTI wanted to develop a user-friendly graphical user interface (GUI) driven by a complex underlying database. RadiantBrands designed a sophisticated GUI that presents viewers with multiple filtering options, giving them the ability to view WTI’s extensive client portfolio by various criteria, including company name, industry sector and location. The portfolio view is instantly repopulated as the various filtering criteria are selected. The database structure also allows administrative access via a content management system, making it easier for WTI staff to update the site with new portfolio data and other timely content. Another development goal was to make the site readily viewable on all handheld devices, so the web site is built using Java rather than Flash technology, which also makes critical content more accessible to search engines.
“This was a great project for us because we had a chance to refresh WTI’s look and brand presence, and we could demonstrate our prowess at web design,” said Steven Donaldson, co-founder of RadiantBrands. “We created a clean, easy-to-use design that emphasizes WTI’s diverse portfolio and that can evolve as the company grows. And we built it with technology that ensures that the site is not only user-friendly and easily updated by the client, but search-friendly as well.”
About RadiantBrands
RadiantBrands is a full-service creative agency with over 25 years of experience in creating and implementing brands in a wide range of environments. Their philosophy of understanding what motivates customer loyalty drives their use of research and interviews in the creation of memorable and compelling brands. RadiantBrands combines disciplines such as strategy, design, and integrated marketing to help their clients reach customers through naming, brand identity, communications, and web and online media - anywhere the customer encounters a brand experience. RadiantBrands works with start-ups to Fortune 500 companies in healthcare, technology, retail, financial services, B2B and B2C and other segments, helping them define and communicate their unique market value.
RadiantBrands is based in Berkeley, California. For more information, visit RadiantBrands online at http://www.radiantbrands.com.
About Western Technology Investment
Western Technology Investment (WTI) is a Silicon Valley based venture debt firm that invests globally in a wide range of technology and life science companies ranging from seed-stage start-ups to publicly-held companies. Over more than 30 years, WTI has provided in excess of $3 billion of growth capital to exceptional teams building market leading companies, including Facebook, Google, 3PAR, Ablation Frontiers, Brocade Communications, Cerent, IDEC Pharmaceuticals, InvenSense, IronPort Systems, Juniper Networks, Neutral Tandem, Postini, and Youku.com.
Please visit http://www.westerntech.com for more information.
Contact:
Steven Donaldson
RadiantBrands
(510) 843-0701
stevend@radiantbrands.com
About Woolf Media & Marketing
Woolf Media and Marketing is a communications consultancy founded and operated by Tom Woolf. Working with a network of experienced global partners and professional communications practitioners, the consultancy maintains a stable of experienced staff members ready to help you take your media and marketing programs to the next level.
Contact:
Tom Woolf
Woolf Media & Marketing
341 via la Cumbre
Greenbrae, California 94904
Tel: (415) 259-5638
E-Mail: tomw@woolfmedia.com
Web: www.woolfmedia.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release RadiantBrands Creates New Online Presence for Western Technology Investment here
News-ID: 209384 • Views: …
More Releases for RadiantBrands
RadiantBrands Launches MyHealthHerbals.com Brand an Ecommerce Site for Herbal Su …
Berkeley Creative Agency Designs and Launches New Products and E-commerce Web Site Designed to Appeal to Consumers Seeking Alternative Remedies.
BERKELEY, Calif. (September 21, 2011) -- RadiantBrands (http://www.radiantbrands.com), a full-service creative branding and design agency, has just completed the launch of MyHealthHerbals (http://www.myhealthherbals.com), a new e-commerce destination offering high-quality herbal products direct to consumers. The new MyHealthHerbals brand of products features herbal remedies based on Traditional Chinese Medicine combined with Western…
RadiantBrands Helps Promote Green Alternative to Paper Products with New Package …
Berkeley Creative Agency Develops New Packaging for Organic Cotton Reusable Towels Going to Whole Foods Market and The Container Store.
BERKELEY, Calif. (May 17, 2011) -- RadiantBrands (http://www.radiantbrands.com), a full-service creative branding and design agency, has completed a new branding project to bring People Towels (http://www.peopletowels.com), a reusable organic towel made from Fair Trade cotton, to the shelves of The Container Store and Whole Foods Market. The project included designing new…
RadiantBrands Launches “Save an Acre” Campaign for Seacology
New Online Donation Program Generates Immediate Return and Builds Awareness for Non-profit Group Dedicated to Saving Endangered Habitats
BERKELEY, Calif. (January 12 2010) – RadiantBrands (www.radiantbrands.com), a full-service creative interactive branding agency that builds brands and campaigns online and off, has launched a new online donation and advertising campaign for Seacology (www.seacology.org), a non-profit group dedicated to preserving endangered island habitats around the world. The new “Save an Acre” program…
RadiantBrands Creates New Online Interactive Web Presence for Seniority Matters. …
New Senior-friendly Website and Branding Program the Result of Detailed Research into How Retirees Seek Out Resources Online
BERKELEY, Calif. (December 1, 2010) – RadiantBrands (www.radiantbrands(dot)com), a full-service creative interactive branding agency that builds brands and campaigns online and off, today announced the completion of a new online brand presence for Miami-based Seniority Matters (www.senioritymatters(dot)com), an online resource site for senior citizens throughout southern Florida. The branding initiative included delivery…
