Marketing Cloud Platform Market is expected to reach USD 15.03 Billion by 2026 | Nokia, Huawei, Oracle, Infovista

The Marketing Cloud Platform Market is expected to reach USD 15.03 Billion by 2026, according to a new report by Reports and Data. The increase in growth is mainly associated with the adoption of advanced cloud technology services that allow thousands of customers to access similar resources helping companies to cut down their expenses. Based on statistics, the penetration of advanced cloud based platforms that helps to develop new technology is also a significant factor stimulating market demand.

Due the presence of advanced economies, like the United States (US) and Canada, North America is estimated to hold the largest market share of 26.3% in 2018. In this region, cloud-based applications are increasing traction among the test teams QA teams. The region’s powerful financial position also allows it to invest heavily in advanced testing tools and technologies. These improvements have provided North American organizations a competitive edge in the market.

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The emerging and present key participants in the Marketing Cloud Platform market are:

Aryaka, Cisco, Viptela, VMware, Silver Peak, Nokia, Huawei, Oracle, Infovista, Riverbed, and among other

Profitability scope and Prospects

The key participants who have shown tremendous growth in the Marketing Cloud Platform market have been included in the report. In the report, data from 2016 to 2018, shows that some of the companies have shown enormous sales revenues, with the net revenue being doubled and the profits continually increasing. The profitability of the products being sold by the company indicates the influence and competitive advantage these companies have over the others.

For this report, the market has been divided into segments on the basis of component type, software & service, device type, application, range, and region:

Application Type Outlook (Revenue, USD Billion; 2020-2026)

Virtual
Physical
Hybrid

End-user Type Outlook (Revenue, USD Billion; 2020-2026)

IT and telecom
Healthcare
Manufacturing
BFSI
Government
Others

Regional Outlook (Revenue in USD Million; 2016–2026)

North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)

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Further key findings from the report suggest

-The Software-Defined Wide Area Network (SD Wan) market held a market share of USD 1.30 -Billion in the year 2018 with a growth rate of 27.8% during the forecast period.

-In regards to Component, the Solutions segment dominated the market that generated a higher revenue of USD 0.98 Billion in 2018 with a CAGR of 26.7% during the forecast period. Various advantages associated with SD Wan solutions like the effectiveness of solution in connecting remote users and devices directly to the cloud, ascertaining the security of the connection and resolving issues with the Internet of things have resulted in its increased incorporation in the operation of enterprises, contributing to the revenue generated by this segment.   

-In context to Network type, the Broadband segment is forecast to generate the highest revenue of USD 14 Billion by 2026 with a growth rate of 28.0% during the forecast period. Revenue generated by the segment is the result of the shift to broadband WAN among enterprises wherein SD Wan is useful in physical or virtual appliances incorporated in their branch offices. Such effectiveness of SD Wan solutions has resulted in its increased demand in this network type, contributing to the revenue generated by this segment.

-In regards to Application, the Physical segment generated the highest revenue of USD 0.95 Billion in 2018 with a CAGR of 28.0% during the forecast period. The fact that most of the SD Wan functionality is contained in physical appliances including dynamic path routing, firewalls, and WAN optimization, it results in its increased demand over other applications that contributes to the revenue generated by this segment…Continued

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The Marketing Cloud Platform report addresses the following questions:

-Understand the demand for global Marketing Cloud Platform to determine the viability of the market.

-Identify the developed and emerging markets where Marketing Cloud Platform are offered.

-Identify the challenge areas and address them.

-Develop strategies based on the drivers, trends and highlights for each of the segments.

-Evaluate the value chain to determine the workflow and to get an idea of the current position where you are placed.

-Recognize the key competitors of this market and respond accordingly.

-Knowledge of the initiatives and growth strategies taken up by the major companies and decide on the direction for further growth.

-Define the competitive positioning by comparing the products and services with the key players in the market.

The full version of this report is available @ https://www.reportsanddata.com/press-release/global-marketing-cloud-platform-market

Thank you for reading this article. You can also get chapter-wise sections or region-wise report coverage for North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

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This release was published on openPR.