Augmented Reality And Virtual Reality Market Insight, Present Scenario & Growth Prospect 2020-2027 Google LLC, Microsoft, Facebook, Inc., PTC, Wikitude GmbH, Magic Leap, Inc., DAQRI
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Augmented reality & virtual reality market for retail industry is expected to reach USD 2,094.08 billion by 2027 witnessing market growth at a rate of 68.5% in the forecast period of 2020 to 2027. Data Bridge Market Research report on augmented reality & virtual reality market for retail industry provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth.The major players covered in the augmented reality & virtual reality market for retail industry report are Google LLC, Microsoft, Facebook, Inc., PTC, Wikitude GmbH, Magic Leap, Inc., DAQRI, Blippar Ltd, Upskill, Continental AG, Visteon Corporation., EON Reality., Vuzix Corporation, Zugara, Inc., MAXST Co., Ltd., Ultraleap Ltd., Sixense Enterprises Inc., Atheer, Inc, Marxent-Patents Pending, Apple Inc, Intel Corporation, among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Global Augmented Reality & Virtual Reality Market for Retail Industry Scope and Market Size
Augmented reality & virtual reality market for retail industry is segmented on the basis of technology, offering, device type, and vertical. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
• Augmented reality & virtual reality market for retail industry on the basis of technology has been segmented as augmented reality technology, and virtual reality technology. Augmented reality technology has been further segmented into marker-based augmented reality, and markerless augmented reality. Marker-based augmented reality has been further sub segmented into passive marker, and active marker. Markerless augmented reality has been further sub segmented into model-based tracking, and image-based processing. Virtual reality technology has been further segmented into nonimmersive technology, semi-immersive and fully immersive technology.
• Based on offering, augmented reality & virtual reality market for retail industry has been segmented into hardware, and software. Hardware has been further segmented into sensors, semiconductor component, displays and projectors, position trackers, cameras, and others. Sensors have been further sub segmented into accelerometer, gyroscope, magnetometer, and proximity sensor. Semiconductor component has been further sub segmented into controller and processor, integrated circuits. Software has been further segmented into AR software, and VR content creation. AR software has been further sub segmented into AR remote collaboration, workflow optimization, documentation, visualization, 3d modeling, and navigation.
• On the basis of device type, augmented reality & virtual reality market for retail industry has been segmented into augmented reality devices, and virtual reality devices. Augmented reality devices have been further segmented into head-mounted display, head-up display, and handheld device. Head-mounted display has been further sub segmented into AR smart glasses, and smart helmets. Virtual reality devices have been further segmented into head-mounted display, gesture-tracking device, and projector & display wall. Gesture-tracking device has been further sub segmented into data gloves, and others.
• Augmented reality & virtual reality market for retail industry has also been segmented on the basis of vertical into consumer electronics, media & entertainment, healthcare, retail, aerospace & defence, automotive, BFSI, IT & telecommunication, manufacturing, education, travel & tourism, and real estate.
Lack of storage capacity, processing power and limited size of memory card in smartphones along with unavailability of quality infrastructure which will act as market restraints for augmented reality & virtual reality market for retail industry in the above mentioned forecasted period.
Table Of Contents Is Available Here https://www.databridgemarketresearch.com/toc/?dbmr=global-augmented-reality-and-virtual-reality-market
North America will dominate the augmented reality & virtual reality market for retail industry due to the prevalence of various investors along with adoption of AR and VR in various retail industries while Asia-Pacific will expect to grow in the forecast period of 2020-2027 due to the adoption of AR and VR in various applications of 3D animation, 3D virtualisation, and others.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter’s five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
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