Alcohol Packaging Market 2020 - COVID-19 Impact, Size, Top Players like Crown Holdings, Ball, Ardagh, Owens, Fiberon and more

Alcohol Packaging Market Overview

The global alcohol packaging market is growing at a rapid pace; mainly due to the burgeoning alcoholic beverages industry. According to a recent study published by Market Research Future (MRFR), the booming global alcohol packaging market is expected to witness a voluminous growth by 2023, registering 4.2% CAGR throughout the anticipated period (2018 – 2023).

Rapidly changing lifestyles and increased purchasing power of consumers are key factors propelling the growth of the market, leading to the changing preferences. Additionally, innovative packaging formats, mainly driven by millennials, are providing impetus to the market growth. Furthermore, the increased demand for locally produced alcohols that has gone up due to the change in preferences defines the growth of the market.

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The change in the traditional form of packaging has also resulted in increasing the investments in the packaging industries, bringing about better and attractive packaging solutions. Alcohol containers are rapidly expanding in terms of package formats and sizes. Single-serve packaging is seeing strong growth. The fastest growth for containers is expected to fall outside the typical 750-ml size, including both smaller- and larger-sized offerings.

Besides plastic bottles, other packaging solutions are also becoming ever more popular. Single-serving containers include aseptic cartons, plastic bottles, cans, and cups & goblets. Out of these, cups and goblets, are predicted to post the fastest gains, although from a small base. Single-serving pet packaging will see strong prospects attributed to the advantage of enabling alcohol to be taken to or sold in places that typically don’t allow glass containers.

Major Players

Key players leading the global alcohol packaging market include

Crown Holdings, Inc.
Ball Corporation
Ardagh Group SA
Owens Illinois Inc.
Fiberon, LLC
Berry Global, Inc.
Nampak Ltd
Gerresheimer AG
Stora Enso Oyj
Vidrala S.A. (Spain)
Industry/Innovation/Related News

May 08, 2019 --– McClure’s Pickles (the US), one of the largest producers of gourmet pickled goods and condiments launched a new ready-to-drink Bloody Mary cocktail in cans. The first alcoholic beverage of the brand is canned from Michigan’s own Pigeon Hill Brewing Company and highlights McClure’s signature Bloody Mary Mix paired with vodka. McClure’s brings the new RTD cocktails to market introducing the single-serve 12 oz. cans that contain 7.5 percent of alcohol by volume into a competitive alcohol category.

April 29, 2019 --– The Food Safety and Standards Authority of India (FSSAI) released a draft of regulations with respect to Alcohol Beverages Standards (statutory warning on liquors). As various alcohol beverages have their different requirements in terms of their standards and labeling patterns, a separate regulation for alcohol beverages was proposed and notified.

According to the draft, all liquor bottles need to comply with the specific labeling requirements along with the general labeling provisions which had been specified by the FSSAI Packaging and Labeling.

The concept of plain packaging is applied in the cases of alcohol introducing plain packaging. Plain packaging means selling of a product in the form of standardized or generic packets without adding any attractive trademark, logos, or brand names or colors. Some health warnings must substitute the brand name.

Global Alcohol Packaging Market – Segments

For ease of understanding, the analysis is segmented into four key dynamics:

By Material : Glass, Metal, Plastic, and Paper & Paperboard among others.

By Packaging : Primary Packaging (Bottles, Cans, Bag-in-box, Liquid brick carton Growlers Poches, others) and Secondary Packaging (Boxes and Folding cartons among others)

By Application : Beer, Wine, and Spirits among others.

By Region : Europe, North America, Asia Pacific (APAC), and Rest-of-the-World (RoW).

Alcohol Packaging Market - Regional Analysis

The North American region heading with the high consumption of premium alcohol beverages leads the global alcohol packaging market. Moreover, factors such as high living standards of people and increase in disposable incomes of consumers are acting as major driving forces behind the growth of the regional market, driving the demand for alcohol. Canada and the U.S. account for major market shares in the region, which are expected to help the region register the highest CAGR during the forecast period.

Europe holds the second-largest share in the global alcohol packaging market and is expected to multiply amounting to substantial growth over the forecast period. Factors such as the increasing consumption of alcohol alongside the high purchasing power of consumers drive the demand in the market. The region is expected to grow at a considerable rate of CAGR by the end of the forecast period. This can be credited to alcohol becoming a common staple during meals at home rather than a beverage ordered out at restaurants or special events.

The Asia Pacific alcohol packaging market is emerging as a region with high potential. Factors such as changing lifestyle and increasing consumption of alcohol are expected to contribute to the market during the forecast period significantly. The APAC is expected to expand at a considerable CAGR over the forecast period. The region is expected to display an increase in the popularity of alcohol and changing preferences from beer and other beverages to alcohol among younger customers. The increase in production of local alcoholic beverages is also adding to the growth.

Global Alcohol Packaging Market – Competitive Analysis

Characterized by the presence of a number of well-established players, the alcohol packaging market appears to be highly competitive as well as fragmented. Well-established players make use of various strategies such as acquisitions, collaborations, partnerships, expansions to gain a competitive advantage as well as to maintain their positions in the market.

Key players operating in the market strive to develop the unrivaled design and features, and that can reflect the exclusivity and luxury nature of the product through the use of techniques such as foiling, heavy debussing, etc.

Makers employ a continuous improvement strategy to analyze and update products, implementing improvements, and launching new technologies that can meet the changing needs of the consumer. These players are also investing heavily in research and development projects and to develop state-of-the-art facilities, equipment, and advanced technologies & processes.

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This release was published on openPR.