SGS puts Consumer Trust at the Heart of its new Brand Awareness Campaign
With the strapline ‘It’s only trusted because it’s tested’, the campaign showcases more than 50 everyday products that typically pass through SGS’s testing laboratories – from lipsticks and shoes to mobile phones and strollers. Through striking imagery and clear messaging, SGS aims to bring its brand closer to the end user and reinforce the importance of testing, inspection and certification in shaping consumer choice and driving up standards.
Julie Cabrol, Global Marketing and Communication Director, Consumer and Retail, SGS said: “The strength of our new campaign lies in its simplicity and impact. It shows SGS’ footprint on our day-to-day life. From the coffee mug you sip from at breakfast to the bed you lie on at night, everything you touch or use during the day has been tested to ensure safety and quality.
“There is only one way to know you can trust the product you buy – it’s been tested.”
SGS will also utilise the campaign to reinforce to manufacturers, importers, exporters and retailers its place as a global market leader across multiple industry sectors; and demonstrate the competitive advantage it provides in securing consumer confidence and protecting brands.
Award-winning, Barcelona-based creative agency, Folch, were commissioned by SGS to create and deliver a bold and creative campaign.
Elena Qureshi, Design Studio Manager at Folch said: “Understanding the complexity of highlighting an invisible action, it was necessary to claim how fundamental SGS's services are in relation to our everyday products.”
The campaign is scheduled to roll-out globally across digital and print channels over a two to three-year period; with new products being introduced at staged intervals.
Ms Cabrol added: “We’re proud to have developed a concept with Folch that takes the testing, inspection and certification (TIC) industry in a new direction. We’ve moved away from the more traditional approach of exploring the customers’ experience of a product and instead have put the product itself centre stage. Through clarity of message, humour and strong visuals, we can convey the value of SGS within an industry which is so vital to the safety, health and well-being of the general public.”
SGS’s Consumer Goods and Retail services include:
• Testing & Certification: a full range of product testing from material testing, such as safety and functionality tests, to certification. SGS aims to ensure products are as good at protecting consumers and meeting expectations as claimed
• Inspection: production checks before, during and after production, as well as retail store checks to verify the quality of raw materials and production, marking and packaging, and product presentation
• Technical assistance: support with projects incorporating social responsibility solutions, factory quality assessment and label reviews and claims verification. Additionally, SGS acts as a regulatory advisory service, providing training and private label support
With a reputation for excellence in inspection, testing, certification and verification, SGS also offers consultancy and cross-business services to improve sustainability across organizations and supply chains.
Visit the Trusted. Tested. campaign site here: https://www.sgs.com/testedtrusted
For further information, please contact:
Global Marketing and Communication Director
SGS Consumer and Retail
Tel: +34 699 04 97 55
1, Mons Calpe,
SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 94,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release SGS puts Consumer Trust at the Heart of its new Brand Awareness Campaign here
News-ID: 2079604 • Views: 757
More Releases from SGS
SGS Explains How E-Valuator® Helps Governments Beat International Trade Fraud
SGS, the world’s leading testing, inspection and certification company, has published an article looking at the issues surrounding international trade fraud and the ways digitalization can help governments and customs authorities beat the criminals. Global trade was values at USD 19 trillion in 2019. For some governments, 30% of their total revenue base comes from international trade. Long, complex supply chains benefit consumers with more affordable products and greater choice,
Experienced Willy Fabritius Joins SGS
With over a quarter of a century of experience in IT, information security and international standards, Willy Fabritius has joined world-leading testing, inspection and certification company SGS. Willy accepted the role of Global Head of Strategy and Business Development, Information Security Assurance this summer. He says: “I am delighted to join SGS, which has the incredible reputation of providing superb information security solutions across the world. “I will use my in-depth knowledge
SGS opens doors to new markets with publication of latest ‘Global Access Progr …
SGS, the world’s leading inspection, verification, testing and certification company, is pleased to announce publication of the latest version of its Global Access Program (GAP) for Electrical & Electronics Products white paper. With the continuous growth of worldwide trading business, and more countries and regions establishing their own type-approval systems, the GAP white paper has become an essential reference for Electrical & Electronics (E&E) manufacturers and importers looking to reach new
Ecuador Issues Revised Draft Technical Regulation on Food Contact Ceramics
Ecuador has announced a revised proposal that, if accepted, will update its technical regulation for food contact ceramics. The latest proposal, designated Ecuadorian Technical Regulation RTE UNEN 010 (2R) – ‘Ceramic Tableware Intended to Come into Contact with Food’, was circulated attached to World Trade Organization (WTO) document no. 20-4675 on July 8, 2020. It has a new structure and contains several important changes, including: • Revision to existing definitions and