openPR Logo
Press release

SGS puts Consumer Trust at the Heart of its new Brand Awareness Campaign

06-24-2020 11:26 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: SGS

/ PR Agency: Sugarloaf Marketing
SGS, the world’s leading inspection, testing and certification company, has today launched ‘Trusted. Tested.’ – a high impact, brand awareness campaign to engage consumers in the vital role of testing, inspection and certification on the everyday products they purchase.

With the strapline ‘It’s only trusted because it’s tested’, the campaign showcases more than 50 everyday products that typically pass through SGS’s testing laboratories – from lipsticks and shoes to mobile phones and strollers. Through striking imagery and clear messaging, SGS aims to bring its brand closer to the end user and reinforce the importance of testing, inspection and certification in shaping consumer choice and driving up standards.

Julie Cabrol, Global Marketing and Communication Director, Consumer and Retail, SGS said: “The strength of our new campaign lies in its simplicity and impact. It shows SGS’ footprint on our day-to-day life. From the coffee mug you sip from at breakfast to the bed you lie on at night, everything you touch or use during the day has been tested to ensure safety and quality.

“There is only one way to know you can trust the product you buy – it’s been tested.”

SGS will also utilise the campaign to reinforce to manufacturers, importers, exporters and retailers its place as a global market leader across multiple industry sectors; and demonstrate the competitive advantage it provides in securing consumer confidence and protecting brands.

Award-winning, Barcelona-based creative agency, Folch, were commissioned by SGS to create and deliver a bold and creative campaign.

Elena Qureshi, Design Studio Manager at Folch said: “Understanding the complexity of highlighting an invisible action, it was necessary to claim how fundamental SGS's services are in relation to our everyday products.”
The campaign is scheduled to roll-out globally across digital and print channels over a two to three-year period; with new products being introduced at staged intervals.

Ms Cabrol added: “We’re proud to have developed a concept with Folch that takes the testing, inspection and certification (TIC) industry in a new direction. We’ve moved away from the more traditional approach of exploring the customers’ experience of a product and instead have put the product itself centre stage. Through clarity of message, humour and strong visuals, we can convey the value of SGS within an industry which is so vital to the safety, health and well-being of the general public.”

SGS’s Consumer Goods and Retail services include:
• Testing & Certification: a full range of product testing from material testing, such as safety and functionality tests, to certification. SGS aims to ensure products are as good at protecting consumers and meeting expectations as claimed
• Inspection: production checks before, during and after production, as well as retail store checks to verify the quality of raw materials and production, marking and packaging, and product presentation
• Technical assistance: support with projects incorporating social responsibility solutions, factory quality assessment and label reviews and claims verification. Additionally, SGS acts as a regulatory advisory service, providing training and private label support

With a reputation for excellence in inspection, testing, certification and verification, SGS also offers consultancy and cross-business services to improve sustainability across organizations and supply chains.
Visit the Trusted. Tested. campaign site here: https://www.sgs.com/testedtrusted

For further information, please contact:

Julie Cabrol
Global Marketing and Communication Director
SGS Consumer and Retail
Tel: +34 699 04 97 55

1, Mons Calpe,
Chitcombe Road,
Broad Oak,
Rye,
East Sussex
TN31 6EU

SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 94,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release SGS puts Consumer Trust at the Heart of its new Brand Awareness Campaign here

News-ID: 2079604 • Views: 566

More Releases from SGS

Ecuador Issues Revised Draft Technical Regulation on Food Contact Ceramics
Ecuador has announced a revised proposal that, if accepted, will update its technical regulation for food contact ceramics. The latest proposal, designated Ecuadorian Technical Regulation RTE UNEN 010 (2R) – ‘Ceramic Tableware Intended to Come into Contact with Food’, was circulated attached to World Trade Organization (WTO) document no. 20-4675 on July 8, 2020. It has a new structure and contains several important changes, including: • Revision to existing definitions and
SGS Guides Manufacturers Through Categorization of Medical and Personal Care Pro …
SGS, the world's leading provider of testing, verification and certification services, offers a comprehensive range of services to help manufacturers of products aimed at assisting the elderly ensure they are safe and comply with the relevant regulations. We live in a world with an aging population. Currently there are an estimated 143 million people over 80, but this figure is expected to triple to 426 million by 2050. These
Multiple Prop 65 Agreements on DINP in Consumer Products Reached in California
In recent months, several California Proposition 65 (Prop 65) settlement agreements and judgements have been reached in relation to the use of diisononyl phthalate (DINP) in various consumer products. Prop 65, the 'Safe Drinking Water and Toxic Enforcement Act of 1986', is a unique piece of legislation that passed overwhelmingly by a ballot of Californian residents in November 1986. It is a right-to-know law that requires the state to publish
Brazil Updates Regulation for Food Contact Plastics and Polymeric Coatings
Brazil has established a positive list of additives for food contact plastics and polymeric coatings. Published on December 4, 2019 by the Brazilian National Health Surveillance Agency (Agncia Nacional de Vigilncia Sanitria, ANVISA), Resolution of the Collegiate Board of Directors No. 326 of December 3, 2019 (Resoluo de Diretoria Colegiada No. 326, de 3 de Dezembro de 2019, RDC 326/2019) establishes a positive list of additives for food contact plastics

All 5 Releases