eSIM Industry Landscape 2020
"We see the arrival of affordable eSIM consumer devices, an over-crowded SM-DP+ segment, and the urgent call for revamped CRM systems.”, summarizes Axel Meiling, Partner at Digital Oxygen, the highlights of this year’s eSIM Industry Landscape.
1. More eSIM-enabled consumer devices
Since Samsung’s first eSIM-enabled smart watch in 2016, the number of OEMs offering eSIM capable consumer devices has increased steadily. With mid-range priced devices like Google Pixel 3a and the iPhone SE 2020, eSIM-capable devices are now available to a larger customer base. With Motorola’s razr, there is even a first eSIM-only smartphone. Under the ‘Always connected PC’ initiative, many notebook brands such as Microsoft have also launched eSIM- enabled notebooks.
2. Too many SM-DP+ providers
The expected consolidation in the SM-DP+ market has not kicked-in yet: In addition to the established companies like Thales or G+D, the industry sees many new players in the market. Meiling sees the expected consolidation still ahead: “At its core, an SM-DP+ is just software, so we will see a shift towards Software-as-a-Service business models, away from the still-in-use, physical SIM-card-based models. Such a market will consolidate rapidly.”
3. Waking up CRM systems
In the early days of the eSIM, MNOs have treated the eSIM more like an additional form factor for SIM cards – sending letters with QR codes (instead of letters with SIM cards). They basically did not touch their established processes and CRMs. As MNOs move more towards a fully digital eSIM user experience, first big CRM players like Vlocity (part of SalesForce) and Oracle have also made their first move to adjust their products for MNOs.
With more eSIM-capable devices, the expected consolidation and innovation in the SM-DP+ market, the wake-up of CRM providers, and new technologies like the iSIM, Digital Oxygen is already anticipating a very different eSIM Industry Landscape for 2021.
already anticipating a very different eSIM Industry Landscape for 2021.
The full article by Axel Meiling is available here: https://www.linkedin.com/pulse/rise-esim-axel-meiling/.
The eSIM Industry Landscape is available at: www.digital-oxygen.com/publications.
Digital Oxygen GmbH
Weißenburger Straße 25
Digital Oxygen is an owner-operated management consultancy focusing on the development and implementation of digital transformation and digital product strategies. The experienced team supports leaders of the TMT industry, medical technology companies and international start-ups on their way to a digital future. The joint success is based on a critical team and customers who see themselves as partners – who question and challenge and are open to breaking new ground.
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