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Rahul Singh MC Willard Brown Director of Marketing

06-15-2020 08:30 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: MC Willard Brown

Rahul Singh MC Willard Brown Director Marketing - Digital Marketing Head 2020

Rahul Singh MC Willard Brown Director Marketing - Digital Marketing Head 2020

Rahul Singh Thakur from MC Willard Brown is rated among the Top 100 most Influential Global Marketing Leaders of 2018 & 2019 by World Marketing Congress and CMO Asia. A Marketing professional with over 15 years of work experience in BtoC, BtoB & BtoG marketing practice within the Brand Marketing, Digital Marketing and Analytics space.
Rahul has worked with over 112 brands to date in various capacities. He has helped prominent brands like Airbus Industrie, Spice Jet, Emirates, Cathay Pacific Airlines, Qatar Airways, Mercedes-Benz, Nissan, Mitsubishi Motors, JSW Steel, DLF, Emaar properties - Burj Khalifa project, Emaar Retail & Malls - Dubai Mall project, Emaar Hospitality - The Address Hotels & Resorts project. In the technology sector Rahul has worked with Samsung, Mastercard . In the retail segment he has worked with some top names like Al Tayer , Bin Hendi and Chaloubh retail leading brands like standalone boutiques for fashion houses such as Carolina Herrera, Céline, Lacoste, Lanvin, Marc Jacobs, Tory Burch, Chaumet among other brands to launch products in global and micro markets in India and UAE.
An inspirational leader and excellent motivator who excels in establishing new organizational structure for a creative environment. Driving innovation as the key to competitive differentiation. Extensive commercial experience from inception/idea generation to market roll out/commercialization.
Providing offline, online and integrated marketing solutions for intrinsic and extrinsic types of sales cycles in Asia Pacific; a broad experience in branding and product launch campaigns for various companies.
Demonstrated successes in delivering unparalleled customer experience and market penetration through strong leadership orientation, cultural adaptability, and innovative marketing strategies.
Actively managing P&L responsibility of over 50 accounts with a total budget size of over $100 Million. Improved overall run rate by 15.75 percent and EBITDA from 32 % to 44 %. Brought a reduction of 18% for clients and raise in leads base from 24000 to 36340 by implementing greater optimization of campaigns and performance marketing spends. Integrated quarterly marketing budget control of over 100 clients amounting to over 1500 million dollars P.A. Controls an annual events and activation budget in excess of USD 2500 Million.
Rahul holds a Bachelor's Degree In Business with Communication Strategy & English Honours with a Summa Cum Laude and a MBA in Marketing & Finance where he graduated in top 1 % of his class also with a Summa Cum Laude. Rahul is a fitness enthusiast. In his free time he enjoys listening to non fiction audiobooks and podcasts.
Focus Industries: Real Estate, Hospitality, Petro Chemical/ Energy, Healthcare, Retail Fashion, Consumerside, Flavours & Fragrances, Aviation, IT SaS, FMCG/D and BFSI.

India Office - Mumbai
The Parinee Crescenzo,

8th Floor, (Opp.MCA Ground) G Block,

Bandra Kurla Complex, Mumbai - 400 051.

The MC Willard Brown Group was formed in 1992 with the merger of two long-established and well-known international consultancies – MC Willard Hong Kong and Brown Hong Kong, both renowned for its contribution to Aviation solutions, Transportation solutions, Engineering and Design solutions, Marketing solutions – Traditional and New Media, Public engagement solutions, Hospitality solutions across 15 core sectors of its expertise, distinguished by a long tradition of being able to deliver International high quality projects.

This landmark union began our progression towards the dynamic and continually evolving organisation we are today, now operating from 4 principal offices in 2 countries across 15 core sectors.

For twenty years we have offered innovative creative and design solutions for the most famous entertainment brands in the world. We believe in the power of visual impact and rich experiences to connect these brands to their consumers. MC Willard Brown is an endeavor of the Consulting Division in the Indian Sub Continent.

Consistency is our philosophy. We embrace the changing media landscape with a nimble approach enabled by a rich pool of outstanding talent from a wide range of creative disciplines. The company ethos ‘Never Not Creating’ ensures every project we undertake benefits from an ingrained passion and cultural knowledge, earning a renowned reputation for consistently evolving creativity.

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