Virtual Reality Market 2019 Break Down by Top Companies, Countries, Applications, Challenges, Trends, Opportunities and Forecast 2026 | Fortune Business Insights

The global virtual reality (VR) market is anticipated to gain momentum from its rising applications in a wide range of industries, such as aerospace and defense, manufacturing, automotive, education, and healthcare. It aids learners in experiencing certain situations in the virtual world that they are probably going to experience at work. Fortune Business Insights™ provides this information in a published report, titled, “Virtual Reality Market Size, Share & Industry Analysis, By Offering (Hardware, Software), By Technology (Nonimmersive, Semi-Immersive), By Industry Vertical (Gaming & Entertainment Media, Healthcare, Education, Automotive, Aerospace & Defense, Manufacturing), By Application (Training & Simulation, Educational, Attraction, Research & Development) and Regional Forecast, 2019 – 2026.” The report further mentions that the virtual reality market size was USD 7.3 billion in 2018. It is projected to reach USD 120.5 billion by 2026, thereby exhibiting a CAGR of 42.2% during the forecast period.

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Fortune Business Insights™ lists out the names of some of the providers of virtual reality. They are as follows:

• Vuzixsony Corporation
• Google LLC
• Dassault Systemes SE
• Microsoft Corporation
• Lenovo Group Ltd.
• HTC Corporation
• Samsung Electronics
• Magic Leap, Inc.
• Oculus VR (Facebook)
• Sixense Enterprises Inc.
• Eon Reality Inc.
• Autodesk Inc.
• Leap Motion

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This Report Answers the Following Questions:
• What are the trends, growth drivers, obstacles, opportunities, and challenges in the market?
• Which region is set to lead the market by procuring the highest revenue?
• How will technological advancement & changing consumer behaviour affect the market?
• Which strategies are being adopted by
prominent companies to broaden their presence worldwide?

Drivers & Restraints-

Rising Usage of VR in Training Programs to Propel Growth

The usage of virtual reality is high in simulation and study training programs. Almost every industry consists of training sessions for its users and staff. By equipping these sessions with the latest technologies, training can be conducted safely and appropriately. Industries, such as manufacturing and oil and gas plants are very risky venues for newcomers and beginners. Hence, VR can be easily used in such cases to help the person in getting accustomed to the setups properly. Apart from that, several investors are showing keen interest in the field of VR. They are likely to conduct research and development activities to innovate technology. These factors are set to boost the virtual reality market growth in the coming years.

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Segment-

Healthcare Segment to Grow Rapidly Owing to Need for Practicing Surgeries
Based on industry verticals, the market is categorized into manufacturing, aerospace & defense, automotive, education, healthcare, gaming & entertainment media, and others. Out of these, the gaming & entertainment media held 40.5% virtual reality market share in 2018. The healthcare segment is expected to showcase rapid growth in the near future backed by the increasing demand for VR for practicing surgeries, training, and monitoring patients.

Regional Analysis-

North America to Remain at the Forefront Stoked by Presence of IT Giants in the U.S.

Geographically, the market is fragmented into the Middle East and Africa, Europe, Latin America, Asia Pacific, and North America. Out of these, North America generated USD 3.0 billion in revenue in 2018 and is set to remain in the dominant position throughout the forthcoming years. This growth is attributable to the presence of several renowned IT companies, such as Facebook, Apple, and Google in Silicon Valley, U.S. These companies are aiming to innovate VR by developing hardware and software solutions. The Asia Pacific, on the other hand, is likely to grow at a fast pace backed by the rising usage of VR in countries, such as South Korea, Japan, and China. Coupled with this, the presence of major companies, namely, Samsung, Sony, and HTC would aid in driving growth in this region.

Competitive Landscape-

Key Companies Aim to Intensify Competition by Developing New Technologies
Out of all the companies operating in the market, more than 70% of them are leading in North America. These companies are investing hefty amounts of money in developing state-of-the-art technologies. Some of them are also grabbing the opportunity of the current outbreak of the Covid-19 pandemic worldwide. They are doing so by launching VR stores to aid people in fulfilling their experience of visiting an actual mall. Below are a couple of the latest key industry developments:

• May 2020: Asics, a multinational corporation headquartered in Japan, launched three new sports shoes to protect and power athletes during the challenging period of the Covid-19 pandemic. The company creatively presented those shoes via VR. It was supposed to exhibit them in Tokyo at the ASICS Innovation Summit.

• April 2020: Obsess, an experiential e-commerce platform based in New York, joined hands with Storefront, an operator of an online marketplace, to aid offline designers, fashion brands, and retailers in reaching out to new customers through VR stores. Users can get a 360-degree store experience that is shoppable and viewable from a smartphone. They can also use a VR headset to explore the stores. Such an initiative was taken by both companies to help offline retailers gain more sales during the current situation of the Covid-19 pandemic.

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