AR/VR Chip Market 2019-2026: Product Development Strategies by Industry Giants: Qualcomm Technologies Inc., NVIDIA Corp, Imagination Technologies Ltd, MEDIATEK Inc., Intel Corp, Spectra 7

According to a recent report published by Allied Market Research, titled, "AR/VR Chip Market by Type and Application: Global Opportunity Analysis and Industry Forecast, 2018-2026," the global AR/VR chip market size was $1.38 billion in 2018, and is projected to reach $7.76 billion by 2026, registering a CAGR of 23.3% from 2019 to 2026.

The key AR/VR chip market leaders profiled in the report include Qualcomm Technologies Inc., NVIDIA Corporation, Imagination Technologies Limited, MEDIATEK Inc., Intel Corporation, Spectra 7, Advanced Microdevices Inc, International Business Machine Corporation, Samsung Electronics Co. Ltd, and Huawei Technologies Co. Ltd. These key players adopted several strategies such as new product launch and development, acquisition, partnership & collaboration, and business expansion to increase their AR/VR chip market share.

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Key Benefits for Stakeholders from AR/VR Chip Market Report 2020 Edition:

o This study includes the analytical depiction of the global AR/VR chip market outlook along with the current trends and future estimations to determine the imminent investment pockets.

o The market size is determined to understand the profitable trends to gain a stronger foothold.

o The report presents information related to key drivers, restraints, and opportunities with a detailed impact on the AR/VR chip market analysis.

o The current AR/VR chip market forecast is quantitatively analyzed from 2018 to 2026 to benchmark the financial competency.

o Porter's five forces analysis illustrates the potency of the buyers and suppliers in the AR/VR chip industry.

o The report includes the AR/VR chip market trends and market share of key vendors.

Augmented reality is a technology that uses the existing user's environment and overlays the digital or virtual content or information over it. Augmented reality applications are developed on special 3D programs that enable developers to integrate contextual or digital content with the real world. While virtual reality is a computer-generated 3D environment--which completely immerses end users in an artificial world without seeing the real world.

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Increase in penetration of AR/VR chip in consumer electronic products is fueled by a highly competitive consumer electronics market, where players focus on upgrading their products such as smartphones, laptops, and digital recorders, among others. The major companies such as Sony, Apple, Samsung, Panasonic, and Google among others, follow this trend by incorporating advanced augmented technologies. Continuous advancement in technology; increased penetration of mobile devices & gaming consoles; and significant expansion in gamer's community are projected to drive the segment growth during the forecast period.

As per AMR analysis, by 2026, the video game industry is projected to witness around 90% increase in the number of users, as compared to that in 2019. This, in turn, is anticipated to create new growth opportunities for prominent players in the market. Further, rise in trend of watching live content in augmented and virtual reality, owing to enhanced user experience and availability of affordable mobile internet plans worldwide drives the segment growth. Moreover, this trend is anticipated to continue throughout the forecast period, which is projected to create lucrative opportunities for the prominent players in the AR/VR chip market.

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Key Findings of the Study:

o By chip type, the processor ICs segment generated the highest revenue in the AR/VR chip market in 2018.

o By device type, the head mounted display segment generated the highest revenue in the market in 2018.

o By end user, the gaming segment generated the highest revenue in the AR/VR chip industry during 2018.

o By region, Asia-Pacific generated the highest revenue in the AR/VR chip market in 2018.

Global AR/VR Chip Market Segmentation:

By Chip Type

o Processor ICs
o User Interface ICs
o Power Management IC

By Device Type

o Head Mounted Display
o Gesture Tracking Device
o Projector & Display Wall
o Head Up Display
o Handheld Device

By End User

o Gaming
o Entertainment & Media
o Aerospace & Defense
o Healthcare
o Others

By Region

o North America

o U.S.
o Canada
o Mexico

o Europe

o UK
o Germany
o France
o Italy
o Rest of Europe

o Asia-Pacific

o China
o Japan
o India
o South Korea
o Rest of Asia-Pacific

o LAMEA

o Latin America
o Middle East
o Africa

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

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