Marketing Resource Management Market Report Size & Share | Global Industry, Covid-19 Impact Analysis, Trends and Forecast Till 2025

The global marketing resource management market is expected to register a CAGR of around 12% during 2025, according to a new report published by IMARC Group. Marketing resource management (MRM) is an application that is utilized for managing and measuring the effectiveness of marketing activities, which includes budgets, tasks, ideation and creation. It allows an organization to plan campaigns, centralize resources, create and develop projects, produce and disseminate images and campaign collateral, and analyze and optimize marketing and communication resources. Consequently, it is employed in the banking, financial services, and insurance (BFSI), information technology (IT), telecommunications, healthcare, life science, media and entertainment, travel and tourism, education, energy and utilities, and mining and construction industries.

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The increasing focus of companies to manage digital assets, reduce IT infrastructure costs and improve the flexibility and efficiency of marketing operations is escalating the demand for MRM across the globe. The increasing utilization of cloud-based MRM solutions, along with extensive research and development (R&D) in the field of information technology (IT), is acting as another major growth inducing factor. Other than this, the rising trend of location-based marketing, which refers to the marketing of content on the basis of the GPS location of potential customers, along with the integration of cloud-based solutions, is expected to create a positive impact on the market growth in the upcoming years.

Competitive Landscape
The report has also examined the competitive landscape of global marketing resource

Adobe
Brandmaker
IBM Corporation
Infor
Microsoft Corporation
North Plain Systems
SAP SE
SAS
Teradata Corporation,
Workfront Inc.

Key Segments of the Report:

Breakup by Solution Type:
Marketing Reporting and Analytics
Capacity Planning Management
Financial Management
Creative Production Management
Brand and Advertising Management
Marketing Asset Management
Others

Breakup by Deployment Type:
Cloud-based
On-premises

Breakup by End-User:
Large Enterprises
Small and Medium Enterprises

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Breakup by Vertical:
Media and Entertainment
Retail
BFSI
Healthcare
Consumer Goods
Automotive
Manufacturing
Apparel
Others

Breakup by Region:
North America
Asia Pacific
Europe
Latin America
Middle East and Africa

Note: As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally--our estimates about the latest market trends and forecast values after considering the impact of this pandemic.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

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This release was published on openPR.