Home Blood Pressure Monitoring Devices Market by Product and Forecast to 2027 - TMR

Home Blood Pressure Monitoring Devices Market: Vendors Prioritize Addressing Layman’s Convenience with Innovative Offerings
The burden of blood pressure-related diseases continues to increase global public health issues. The significance of high blood pressure as a major cause of common serious diseases has been identified in most Western countries for patients aged around 50 years and above. Apart from that, malignant hypertension has been a frequent reason for hospital admissions and a common cause of death. These aspects are making blood pressure monitoring a crucial activity in the process of effective disease prevention and management. Changing lifestyles of individuals in developed countries have led to a rise in the prevalence of hypertension. According to WHO statistics, an estimated 1.1 billion people, worldwide, are suffering from hypertension, with most living in low- and middle-income countries. Home blood pressure monitoring devices bring in the new era of hypertension management.
The prevalence of this chronic disease coupled with the development of diagnostic devices and tools is expected to bolster the growth of the home blood pressure monitoring devices market. Transparency Market Research (TMR) recently presented a comprehensive study on the home blood pressure monitoring devices market, with a positive perspective of the industry. This market report unveils the key factors driving market growth, while highlighting the developments witnessed across the home blood pressure monitoring devices market.
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Mapping the Progress of the Home Blood Pressure Monitoring Devices Market
The advent of microscopy and advances in physics have led to increased knowledge in pathology and physiology, marking the beginning of clinical transformations. The first efforts to measure the pulse were witnessed in the mid-19th century with the help of pulse writers-sphygmographs. The historical gap between ease of use associated with the currently used products such as upper arm instruments and the bulky sphygmographs highlighted the shadowy existence of the past. However, upper arm blood pressure measurement started its exultant success over a century ago.
Ever since, a number of innovations in healthcare have led to the development of advanced medical devices, including blood pressure monitoring devices that deliver precision and accuracy. Moreover, as healthcare and clinical care settings adopt a patient-centric approach, the need to reduce hospital admissions and develop more products for homecare settings, including ‘do-it-yourself’ blood pressure monitors’, is being observed. The home blood pressure monitoring devices market is likely to hold a value of ~ US$ 1.1 Bn in the 2019. The incorporation of multiple functional tools in diagnostic devices and the prevalence of wearable technologies such as wrist watch monitors are the major trends that are expected to influence the global home blood pressure monitoring market.
Key Factors Influencing the Home Blood Pressure Monitoring Devices Market
Increasing Prevalence of ‘Smart’ Monitoring
Smart monitoring has become a significant aspect governing the home blood pressure monitoring devices market, as smart technology continues to ease the functionality of medical devices. Moreover, as smartphone penetration grows, devices being integrated with smartphone applications gives better access and control in the hands of patients, influencing the growth of the market.
Evolving Health-monitoring Wearables
Wearable medical devices have gained rapid acceptance among today’s tech-savvy consumers. The usher of wearable technology in the healthcare industry has led to significant developments. Wearable technologies offer a convenient means of monitoring various physiological factors, presenting a facet of medical solutions. Evolving monitoring wearables have a positive impact on the home blood pressure monitoring devices market.
Physicians are majorly recommending the use of home blood pressure monitoring devices for patients suffering from severe hypertension. Regular check-ups in the convenience of homes for patients with hypertension are believed to offer better control over the disease. However, accuracy issues with the results provided by home blood pressure monitoring devices may impact their utilization, as accurate blood pressure monitoring remains significant for patients. Having said that, certain revelations state otherwise, wherein, it is believed that, the self-measurement of blood pressure at home has been seen to be useful in the elimination of the white-coat effect.

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Home Blood Pressure Monitoring Devices Market: Providers’ Profit-Making Strategies
Prioritize Innovation in Wrist Monitors
The increasing preference of patients for the convenient monitoring of blood pressure is providing growth opportunities to home blood pressure monitoring devices market players. There is increasing acceptance of wrist monitoring and higher adoption of novel and advanced methods for blood pressure monitoring, despite their high prices as compared to their counterparts. Established players are focusing investments on the development of wrist monitors to capture a larger consumer base.
Solidify Distribution across Online Sales Channels
Although retail pharmacies continue to remain the sought-after distribution channel currently, online stores is an emerging distribution channel for home blood pressure monitors. Rise in the adoption of online purchase and availability of more purchase options on online platforms are the key factors driving the popularity of this segment. Several companies are focusing on online distribution collaborations to reach more people for delivering home blood pressure monitoring devices on a global level.
Strengthen Production across Developing Countries
Key players in the home blood pressure monitoring devices market continue to emphasize on production expansion, particularly in the Asian economies that are home to a pool of opportunities. A large number of patients with hypertension coupled with the increasing geriatric population recorded across these countries is generating significant demand for home blood pressure monitoring devices. Companies, in a bid to cash in on these opportunities, are strengthening their production capabilities in this region.
Scrutinizing the Market Competition
In 2018, Omron Healthcare, Inc. was granted FDA approval for its HeartGuide, which is claimed to be the first wearable blood pressure monitor. HeartGuide is available with a new smartphone application – HeartAdvisor.
In 2019, A&D Medical released a new line of professional blood pressure monitors that allow clinicians to diagnose hypertension accurately and manage blood pressure throughout the care continuum. The new line includes Professional Office Blood Pressure Monitors and Ambulatory Blood Pressure Monitors (ABPM), among which, ABPM aids in the diagnosis and assessment of hypertension.
In 2018, nearly 50-60% of the global market share was held by leading home blood pressure monitoring devices market competitors, from which, around 50% share is held by Omron Healthcare, while the rest is controlled by A&D Company, Limited and Hill-Rom, Inc. Owing to this scenario, the home blood pressure monitoring devices market remains consolidated in nature. New product development strategy remains a growth catalyst for leading home blood pressure monitoring devices market competitors, which is further supported by continual progress in R&D activities. The development of lightweight, compact devices remains a priority for manufacturers. Furthermore, improving production capabilities also aids in effective product development. Established players are also prioritizing distribution expansion to maximize the sales of home blood pressure monitoring devices.

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