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PixInk Establishes the First Bay Area Digital Design Agency Focusing On Brands Marketing to Women

12-23-2011 04:12 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: PixInk Design

/ PR Agency: Virtually Achieved
PixInk Design

PixInk Design

PixInk Design, the digital design agency that focuses on brands marketing to women, has established itself as the only firm of its kind in the San Francisco Bay Area. PixInk was founded by Ayesha Mathews-Wadhwa, a former executive and Senior Designer on the creative team working with Apple™.

Mathews-Wadhwa has over 12 years of experience in branding and digital design and her passion for design took her from Bangalore to Paris to New York to San Francisco where she currently lives. The experience of living on three continents has given her a unique understanding of how cultural nuances impact brand perception. A graduate of Parsons in Communication Design, Mathews-Wadhwa identified a growing demand for effective and measurable design and brand communications targeted to the $12 trillion dollar female market segment.

PixInk cultivates emerging brands and reinforces established brands by applying powerful design, unique insight and a deep understanding of the female consumer. Through PixInk’s specialized creative solutions that deliver high impact results, the company’s mission is to be the leading agency for effective, inspired and superior digital design for brands marketing to women.

"The agency landscape is rapidly shifting, and with women driving 80% of purchasing decisions, the time is right for a specialized firm like PixInk,” said Ayesha Mathews-Wadhwa, CEO and Founder of . “PixInk’s expertise in digital design, content and branding and the magic we create in the ‘Brand Boardroom’ successfully maximizes our clients’ identity in the extremely influential female market.”

PixInk is a design micro-agency serving a macro niche: businesses marketing to women, who drive over 80% of purchasing decisions. Based in San Francisco, PixInk Design is the first agency in the SF Bay Area to specialize in marketing to women. PixInk nurtures emerging brands and strengthen iconic ones—through powerful design, unique insight and a deep understanding of the female consumer. With expertise in branding, digital design and content, PixInk leverages their world class ‘Brand Boardroom’ to create a truly integrated brand experience for clients. In short, they deliver mega agency value at micro agency prices. Founded by Ayesha Mathews-Wadhwa, PixInk brings real value to the business of marketing to the female mind. Her experience includes working with symbolic brands like Apple™, Riverbed and The Bar Method. To learn more about PixInk, please visit www.PixInkDesign.com. Follow PixInk on Twitter and Facebook.

PixInk Design

4 Embarcadero Center, 1400
San Francisco, CA 94111
415.278.0450
415.402.0058
www.pixinkdesign.com

Contact: Susan Burks, susan@virtuallyachieved.com

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