Hair Mask Market 2020-2026 | Comprehensive Study COVID19 Impact Analysis | Worldwide Key Players:Procter & Gamble, Leonor Greyl USA, Aveda Corporation, L'Oréal Inc., Unilever Inc., Henkel Corporation, Unilever group
The global hair care market was being valued at US$70 billion in 2017 and expected to grow at a significant rate over the forecast period. The rise in concern over maintaining the quality of hair, is one of the key factors responsible in driving the demand for the market. As a result, customers have a holistic approach while considering hair care products in their daily routine. This boosts the demand for various hair care products such as shampoos, conditioners, and other such hair treatment products. Hair mask is one such hair care product that has been enduring higher level of demand from its target customers. Hair mask is a deep conditioning treatment that comprises of rich ingredients such as natural oils and lipids in comparatively heavier concentration than normal conditioners. Hair mask has several key functionalities such as it facilitates smooth and shiny hair, reverses hair damage, re-hydrates dry hair, and others.
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The global hair mask market is segmented on the basis of nature, end user, distribution channel, and region. Based on nature, the market is classified into natural, organic, and synthetic. By end user, the market is segmented into household and commercial. By distribution channel, the market is divided into online and offline. Based on region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Australia, New Zealand, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
Based on nature, the hair mask market size is segmented into natural, organic, and synthetic. Among these sub segments, synthetic segment accounts to higher value share. The easy availability of product at affordable prices is one the key reasons behind synthetic segment accounting to higher value hair mask market share. However, due to rise in level of awareness about the ill-effects of using synthetic cosmetic products, customers are gradually shifting their preference for hair mask product derived from natural ingredients paving opportunities in hair mask market forecast.
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Based on end user segment, the hair mask market is further sub-segmented into household and commercial. Among these end users, commercial segment accounts to higher value hair mask market share. Salons and haircare professionals are some of the key sectors being included in commercial segment. When it comes to hair care or hair styling, most of the customers prefer consulting hair care professionals for the same.
Based on distribution channel, the hair mask market is segmented into supermarket/hypermarket, specialty store, and online store. Among these distribution channel, sales through specialty store accounts for higher value share. Specialty store avails comparatively higher number of product offerings along with lucrative pricing strategy. Apart from its product offerings, these stores also initiate customer loyalty programs, seasonal pricing offers, and time-to-time discounts.
Key players profiled in the report include Procter & Gamble, Leonor Greyl USA, Aveda Corporation, L'Oréal Inc., Unilever Inc., Henkel Corporation, Unilever group, Coty Inc., Avalon Natural Products, Inc., Cobiosa Industrias Asociadas S.L., and others.
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