Press release
Must Know Income Protection Market Growth Factors: M&A, Demand & External Influencing Scenario Analysis
Income Protection
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Summary
Customers purchasing income protection in the UK are influenced by factors including financial concerns, product features, and even who they seek financial advice from. With over half of survey respondents aged below 35, insurers have a key segment to tap into. Given mobile-based platforms are popular in purchases and the direct sales channel is key, insurers are well positioned to target this demographic.
This report explores the attitudes, behaviors, and preferences of customers who purchased an income protection policy in the last 12 months. It explores distribution and the purchasing journey, policy purchase triggers, the financial concerns of customers, perceptions around activity trackers, and brand selection. It also sizes the market using Association of British Insurers data.
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Scope
- Accident and sickness cover was the leading consumer choice in 2019, accounting for 43.9% of income protection purchases.
- Consumers have moved away from researching and purchasing via price comparison sites, in favor of insurance brochures and visiting their existing provider's website.
- The highest proportion of policies fall in the Ł20-Ł29 per month range.
Reasons to Buy
- Understand consumer purchasing decisions and how these will influence the market over the next few years.
- Improve customer engagement by recognizing what is most important to them and how you can adapt products and services to meet their needs.
- Discover which providers lead the way in the income protection space.
- Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.
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Companies Mentioned in the Report
Aviva
Legal & General
LV=
HSBC
Royal London
Table of Contents
Sizing the Income
Protection Market
The Purchasing Journey
Behaviors & Attitudes
Brand Selection
....Continued
View Detailed Table of Content @ https://www.htfmarketreport.com/reports/2565615-how-customers-purchase-income-protection-2019
It's vital you keep your market knowledge up to date. If you have a different set of players/manufacturers according to geography or needs regional or country segmented reports we can provide customization accordingly.
Craig Francis (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Unit No. 429, Parsonage Road Edison, NJ
New Jersey USA - 08837
Phone: +1 (206) 317 1218
sales@htfmarketreport.com
HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the "Accurate Forecast" in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their "Goals & Objectives".
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