With 54 UFO Digital Theatres, territory selling prices increases almost fivefold in Assam
In a short span of time, UFO Moviez has successfully introduced satellite-delivered digital cinema in this region, which faces significant geographical and topographical challenges and where local language cinema was on the verge of dying down. First day first shows of films across the region enabled by UFO Moviez’ satellite-delivered digital cinema solutions have stimulated a sea of change in the cinema theatre business in Assam, particularly amongst the single theatre owners, who were facing survival issues.
Bhaskarjyoti Cinema Hall in Sivasagar district of Assam was closed for almost ten years, until UFO Moviez installed its digital cinema system in the theatre in May 2010. Now, after complete renovations, it is widely acknowledged as the best theatre in the region and enjoys regular houseful screenings of new Assamese and Hindi films.
The Assam circuit, previously allotted low priority in the distribution chain, had barely ten theatres that screened new Assamese and Hindi films. As a result of the delay in the delivery of physical film prints to the region, these theatres were often forced to screen films as late as two months after their all India release. All of this changed, when in April 2007, the first UFO digital cinema system was installed in Assam. Anuradha Cinema in Guwahati, the second theatre in the region to install UFO’s projection system on its premises in April 2007, is now a premiere theatre in Assam and boasts a best in class projection system that offers superior picture quality and brightness and UFO’s 3D system. Theatre owner Chinmoy Sharma says, “UFO Moviez’ digital cinema systems ensure that audiences throughout Assam are able to enjoy high quality first-day-first-show screenings of films, unhampered by weather conditions, terrain or any other technical snags or delays.”
Mr. Arun Mehra of Aum Moviez (the largest distributors of films in the Eastern Circuit) says, “Increasing box office revenues have transformed Assam into a major territory for Indian films in the Eastern region. Most of the theatres in Assam now have improved sound systems to match UFO’s digital picture quality. Thanks to increasing revenues from ticket sales, all major theatres have been refurbished with pushback seats and new food courts. It’s an added bonus for film-goers in Assam, who are today willing to pay for the quality and value proposition that are a part of UFO’s digital cinema installations.” Adds Mr. Shankar Lal Goenka, Proprietor, Goenka Enterprises (a major film distributor based in Assam and winner of the Dada Saheb Phalke Academy Award for his services to the Indian film industry) says, “The box office in Assam has expanded thanks to first-day-first-show screenings made possible by UFO Moviez.”
Theatres like Smriti Gopal Cinema (only running theatre in Jorhat region) and Sarma Talkies (only one in Pathsala town), which were about to close down due to losses, have become active and vibrant again, thanks to UFO Moviez’ pioneering solutions. Post installations of UFO’s digital infrastructure, these theatres have undergone a complete renovation of the premises and now operate profitably. The Gold Digital Cinema chain is now present in the region and has recently opened a new theatre in Shillong, Meghalaya.
Assamese language cinema has also benefited immensely. Earlier, the average number of Assamese film releases per year was about one or two at the most. In 2011, there have been six Assamese film releases so far. In 2012, around seven Assamese language films are expected to be released. This growth is almost entirely due to the fact that there are now a much larger number of theatres that an Assamese film can reach in the first week of its release. For example, romantic Assamese drama film ‘Raamdhenu’ was released in 24 cinema halls across Assam early this year. The film screened to houseful audiences for two weeks in almost all these theatres and completed 25 weeks of screening to appreciative audiences. Producers of the film at Pride East Entertainment Pvt. Ltd. stated, “We are delighted at the success of Raamdhenu and we hope that we will set the success ball rolling for the Assamese film industry. We share this success with UFO Moviez; their digital cinema technology platform and their support has made it possible to provide good content to our audiences on time and showcase the best quality in cinema.”
The growth of cinema in the region is not limited to Assamese language films alone. Refurbished theatres, enthusiastic audiences and a growing appetite for cinema has meant that even Bengali and Bhojpuri films now play to packed audiences in Assam. For example, Bengali film ‘Romeo’ recently released in 16 UFO theatres in Assam. Hindi films too now enjoy larger audiences in the region. Shahrukh Khan starrer ‘RA-One’, for example, was released in 49 theatres in Assam in its first week. ‘Ready’ and ‘Singham’ released in over 41 UFO digital screens across Assam. Dabangg ran houseful for almost a week in all the theatres in Assam. The ‘big picture’ in Assam is only going to get bigger and better!
About UFO Moviez India Ltd. (www.ufomoviez.com)
UFO Moviez, the world’s largest satellite delivered digital cinema network, has revolutionized the way films are distributed and exhibited throughout India. Presently, UFO has a base of 2,779 digital screens (147 3D Screens), spread in 1300 cities in 28 states of India. Out of these, around 350 screens are in multiplexes (which constitutes over 30% of the multiplex population in the country) and the balance are single screen theatres. UFO has so far released more than 3,900 films in 29 languages and has conducted over 8.8 million shows till date.
For more information, please contact:
UFO Moviez India Ltd - Shalini Bhattacharya - PR Manager, (+91)9920839720
Janki Trivedi - Adfactors PR - (+91)9820080835, (+91)9820531932
4, Raj Mahal, 83 Veer Nariman Road
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release With 54 UFO Digital Theatres, territory selling prices increases almost fivefold in Assam here
News-ID: 204774 • Views: 2068
More Releases for Assam
Assam Black Tea Market Research Report 2022: Probable Key Development To Be Obse …
LOS ANGELES, United States: The global Assam Black Tea market is carefully researched in the report while largely concentrating on top players and their business tactics, geographical expansion, market segments, competitive landscape, manufacturing, and pricing and cost structures. Each section of the research study is specially prepared to explore key aspects of the global Assam Black Tea market. For instance, the market dynamics section digs deep into the drivers, restraints,
Agarwood Chip Market Outlook 2020-2028: Trends by Types and Application with Key …
A recent report published by QMI on agarwood chip market is a detailed assessment of the most important market dynamics. After carrying out thorough research of agarwood chip market historical as well as current growth parameters, business expectations for growth are obtained with utmost precision. The study identifies specific and important factors affecting the market for agarwood chip during the forecast period. It can enable manufacturers of agarwood chip to
LAUNCH OF AASMAH GREEN TEA WITH LEMON
A good cup of tea makes everyone happy. And when the tea travels from the gardens of Assam to your cup, smile is added on. With an ideology to serve the global audience one of the best teas of Assam three entrepreneurs from Assam has launched their brand AASMAH Tea. Their motto is - cup that cheers should be the cup that is available to all. They propose to bring
Roofing, India Market – New Investments Expected to boost the Demand by 2025 | …
HTF MI released a new market study on Roofing Market in India 2013 Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages and easy to understand detailed analysis. At present, the market is developing its presence. The Research report presents a complete assessment of the Market and contains a future trend, current growth factors, attentive opinions, facts, and industry validated market data. The research study
Global and Europe Black Tea Market – Industry Analysis and Leading Profile Ass …
A new research document with title 'Global and Europe Black Tea Market - Analysis and Outlook to 2022' covering detailed analysis, Competitive landscape, forecast and strategies. The study covers geographic analysis that includes regions like US, Europe, Asia Pacific, Middle East, South Africa, Egypt and important players/vendors such as Assam Tea, CHATTING, AHMAD, Ceylon, IMPRA................The report will
Press Release & INVITATION | Inauguration of 'the green hub' | Special Guest 'Ad …
Announcement & Invitation the green hub A youth & community based video documentation centre for documenting Wildlife, the Environment & People Biodiversity in the North East Region of India (NER). A Project by North East Network (NEN) & Dusty Foot Productions (DFP) Date: Saturday, 2nd May 2015 Programme: 3 p.m : Press Interaction with Organisers along with Adil Hussain special guest at the inauguration. 4 p.m : Public Launch (Followed by Tea) Venue: the green hub,