TOURISM FIJI APPOINTS MICHAEL MEADE AS ACTING CEO

Michael Meade has been appointed as Acting CEO of Tourism Fiji and taken up leadership of the Fijian national tourism organization. 2011.

Fiji's Minister of Tourism and Attorney General, Aiyaz Sayed-Khaiyum said he was delighted to welcome Mr Meade to Fiji to help guide Fijian tourism as the organization begins to implement a new change in its strategic goals and objectives.

"Michael is one of Asia Pacific’s more successful tourism executives and he brings a wealth of over 30 years of knowledge and experience to Tourism Fiji”, “he said.

An Australian national, Mr Meade has held senior management and marketing roles in some of the world’s leading hospitality and aviation brands.

These include the InterContinental Hotels Group, Sheraton Hotels & Resorts, Southern Pacific Hotels Corporation, Rendezvous Hospitality Group, Jin Jiang Hotels China and British Airways.

Mr. Meade knows Pacific tourism well and has worked throughout the Asia-Pacific including positions based in Australia, New Zealand, China, Malaysia and Thailand.

The Minister said the Bainimarama Government was pleased with this year’s visitor arrivals and yields.

“The results clearly show that the initial shift in strategic focus that we requested of Tourism Fiji and implemented this year is working as we are on target to not only achieve record visitor arrivals but also see an increase in average room rates, visitor spending, tax revenue, and overall benefits for Fiji and the Fijian people," he said.

“As a result, Tourism Fiji will continue focusing on growth and higher yields in our main markets of Australia, New Zealand and USA, whilst further growing and developing emerging high growth markets such as China and India.”

Mr David Pflieger, Chairman of Tourism Fiji, added that growth and development of Fiji’s brand and its reputation as an exotic and inspirational destination, along with further enhancement of the destination’s resorts, hotels, and airlines will be all-important for 2012 as the national tourism organisation works in collaboration with the industry to further grow and enhance Fiji’s important tourism industry.

“Fiji is an amazing country, and we at Tourism Fiji are excited to be embarking on a fresh new way to enhance tourism and ensure everything we do is designed to benefit the people and economy of Fiji,” he said.

As the national tourist office of the Republic of the Fiji Islands, Tourism Fiji’s primary role is to promote the many and varied opportunities the destination offers to international travellers, in the process fostering an appreciation of the country’s unique culture, history and natural environment and helping to create a sustainable and environmentally responsible tourism industry to the benefit of all Fijian people.

Colonial Plaza,
Namaka, Nadi,
Viti Levu - Fiji

This release was published on openPR.