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Outdoor Sports Apparel Market 2020- Impact of COVID-19, Future Growth Analysis and Challenges | The North Face, Patagonia Inc., Columbia Sportswear Company, Kathmandu Limited, Woolrich
Outdoor Sports Apparel Market
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Sheer inclination of people toward unique and exotic holiday experiences, increase in the middle & upper class disposable income & related expenditure, and growth in need and interest of people toward outdoor sports or activities also support growth of the outdoor sports apparel market. However, shift in trend toward sportswear and availability of low quality and counterfeit products restrict the market growth. The rise in demand for trendy and fashionable sports apparel leads to launch of new products that cater to the requirements of the customers. The increase in demand for trendy fitness apparel by consumers directly impact the sales of outdoor sports apparel, which is anticipated to provide growth opportunities for the outdoor sports apparel industry.
The outdoor sports apparel market is segmented based on mode of sale, end user, and region. Based on mode of sale, it is classified into retail stores, supermarkets, brand outlets, discount stores, and online stores. Based on end user, the market is divided into men, women, and kids. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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Based on end user, the men segment was the highest contributor to the outdoor sports apparel market accounting for about 52% share in 2018. According to outdoor sports participation report published by The Outdoor Foundation, in 2016, around 54% of outdoor sports participants were men, while 46% were women. The consistent increase in men outdoor sports participation support the growth of the outdoor sports apparel market during the forecast period. In addition, the market players have been launching lightweight and comfortable apparel for men. These are made of flexible fabric materials and have wicking properties. New product offerings that cater to the men segment are expected to boost the outdoor sports apparel market growth. The kids and women segments are expected to witness growth during the forecast period. The cumulative share of these two segments was 53.7% in 2018, and is anticipated to reach 58.3% by 2025.
The leading players in the outdoor sports apparel industry focus on providing customized solution to consumers as their key strategies to gain a significant outdoor sports apparel market share. Strategies such as product launch and acquisition have also helped the key players to gain a significant share in the global outdoor sports apparel market. The key players profiled in the report include The North Face, Patagonia Inc., Columbia Sportswear Company, Kathmandu Limited, Woolrich Inc., Nevisport Ltd., Cotswold Outdoor Ltd., Mountain Warehouse Ltd., Under Armour, Inc., and Snowgum.
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