COVID-19 IMPACT: Electric Toothbrush Market Growth, Restrains and Opportunities 2023 | Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co

The global electric toothbrush market was valued at $2,200 million in 2016, and is projected to reach $3,770 million by 2023, growing at a CAGR of 8.00% from 2017 to 2023. Electric toothbrush is an advanced technological oral product, which is used to clean teeth, gums, and tongue by using rotation or side-by-side movement of the head. The rotation or side-by-side movement of the head in electric toothbrush is effective in removing plaque and reducing gingivitis. The electric toothbrushes are incorporated with advanced features that enhance the brushing experience and improve brushing habits. Some of the features include various brushing modes that are specialized for sensitive teeth, whitening benefits, and gum-massaging actions. In addition, pressure sensors are installed in the toothbrush to apply required pressure on the teeth and gums during brushing.

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Increase in awareness about oral hygiene has been a key driver for the electric toothbrush market. Moreover, rise in disposable income in the developing countries has fueled the adoption of electric toothbrushes. However, high price of these brushes acts as a major restraint of the market. The replacement of the head of electric toothbrush is expensive, which further limits its adoption. The head contains bristles, which need to be replaced after every three to five months, making the replacement of bristles costly. On the contrary, rise in awareness towards oral hygiene among the young generation and continuous technological advancements in electric toothbrush such as the development of connected electric toothbrush is anticipated to provide lucrative opportunities for the market growth.

The Asia-Pacific electric toothbrush market is witnessing a rapid growth rate, as electric toothbrushes have gained popularity due to their improved cleaning of oral cavity. In addition, upsurge in disposable income in this region and increase in prevalence of dental caries drive the market growth.

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The report segments the global electric toothbrush market on the basis of bristle, head movement, end user, and geography. Based on bristle, the market is bifurcated into soft bristles and nanometer bristles. By head movement, it is classified into rotation/oscillation and sonic/side-to-side. The end users of the industry include adults and children. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in this market are Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare.

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