Location Analytics Market 2020-2027 Next Big Thing after Covid-19 Pandemic | Top Key players SAS Institute, Esri, Oracle, Pitney Bowes, Microsoft, Galigeo, Cisco Systems, IBM, Purple, GeoMoby, Alteryx, Inc., CleverAnalytics, IndoorAtlas, Lepton Software,

The "Global Location Analytics Market: 2020" Industry Report is a professional and in-depth study on the current state of the Location Analytics Market by PMR.The Location Analytics market is supposed to demonstrate a considerable growth during the forecast period of 2020 - 2026. The company profiles of all the key players and brands that are dominating the market have been given in this report. Their moves like product launches, joint ventures, mergers and acquisitions and the respective effect on the sales, import, export, revenue and CAGR values have been studied completely in the report. The scope of this Location Analytics market report can be expanded from market scenarios to comparative pricing between major players. The emerging trends along with major drivers, challenges and opportunities in the market are also identified and analysed in this report.

The global location analytics market size is expected to reach USD 29.87 billion by 2026 according to a new study by Polaris Market Research

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The key players in the market
o SAS Institute,
o Esri,
o Oracle,
o Pitney Bowes,
o Microsoft,
o Galigeo,
o Cisco Systems,
o IBM,
o Purple,
o GeoMoby,
o Alteryx, Inc.,
o CleverAnalytics,
o IndoorAtlas,
o Lepton Software,
o Quuppa among others.

Polaris Market research has segmented the Location Analytics market report on the basis of level, application, material type, product type, product style and region

Location Analytics Component Outlook (Revenue, USD Million, 2017 - 2026)

o Solution
o Services

Location Analytics Solution Outlook (Revenue, USD Million, 2017 - 2026)

o Geocoding and Reverse Geocoding
o Data Integration and ETL
o Reporting and Visualization
o Thematic Mapping and Spatial Analysis
o Others

Location Analytics Location Type Outlook (Revenue, USD Million, 2017 - 2026)

o Indoor
o Outdoor

Location Analytics Application Outlook (Revenue, USD Million, 2017 - 2026)

o Risk Management
o Emergency Response Management
o Customer Experience Management
o Remote Monitoring
o Supply Chain Planning and Optimization
o Sales and Marketing Optimization
o Predictive Assets Management
o Inventory Management
o Others

Location Analytics Vertical Outlook (Revenue, USD Million, 2017 - 2026)

o Retail
o Manufacturing
o Govt & Defense
o Media & Entertainment
o Transportation
o Energy & Utilities
o Others

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In business sector, almost everything exists at a particular location and at a specific time. It could be things such as products, raw materials, facilities, employees, customers, agents, or events. Businesses can make more well-versed decisions by understanding how these components relate to one another through location analytics. This can improve both efficiency and effectiveness of the businesses. Furthermore, location analytics helps in targeting and understanding customers and also helps in optimizing business processes.

The location analytics market is mainly driven by increasing usage and application of spatial data and analytical tools in various industrial sectors. Furthermore, factors such as increasing adoption of location-based applications and tools among users, growing necessity for predictive analytics in several business applications, growing adoption and necessity of innovative technologies, and increasing penetration of social media for customer engagement are also driving the growth of the market across the globe. Moreover, location analytics can considerably help the in making targeted decisions, aid in visualizing business performance, and also help in lowering costs and mitigating risks in supply chain management.

However, factors such as concerns with data privacy and legal worries, high initial cost of deployment, and deficiency of uniform regulatory norms, are expected to hinder the growth of market during the forecast period. Furthermore, increasing security concerns, lack of technical expertise and awareness, and poor connectivity and data integration also restraints the market growth.

North America and Europe take hold of more than half of overall market. As the retail industry in these regions is experiencing a significant boom, and penetration of smartphones and other advanced tools is high, there is rapid growth in adoption of analytical business intelligence and geographic information systems technology. Likewise, increasing focus on customer needs and customer satisfaction also plays a major role in development of this market. Furthermore, large number of individual customers or enterprises in Europe extensively use location-based mapping services, which has made this region a R&D hub for the market.

In European countries, location analytics is largely used to conduct marketing campaigns and customer management with an aim of business expansion. Furthermore, growing smartphone industry, and increasing adoption of GPS tracking systems has also enhanced the growth of location analytics in European countries. However, based on growing number of smartphone and social media users, service providers and enhancement of networking technologies, Asia-Pacific is expected to witness a fastest growth in the global market during the forecast period. Huge population base, growing internet penetration has made this region a popular area of expansion for established as well as emerging companies. This is largely contributing to the growth of the market in Asia-Pacific region.

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