Europe Biscuits Market Recent Industry Trends, Analysis And Forecast Upto 2027 : COVID-19 Impact And Regional Analysis

The Europe biscuits market is accounted to US$ 20,028.5 Mn in 2018 and is expected to grow at a CAGR of 4.4% during 2019-2027, to account to US$ 29,436.0 Mn by 2027.

Biscuit is small bread made from a mixture of flour, sugar or salt, and butter or vegetable shortening, with baking powder as a leavening agent. Biscuits have high nutritional profile, including fats, fibers, and carbohydrates. This makes them a highly preferred breakfast meal consumed in Europe. There is a rising consumer demand for products containing nongenetically modified and natural ingredients owing to growing awareness regarding health and safety concerns.

In addition to improving lifestyles, the popularization of easy purchase through online shopping, among other new methods of sales, is keeping the sector alive. Moreover, the biscuit producers have effortlessly storable products on shelf for e-trade; thus, the increasing number of online retailers is boosting biscuit manufacturers business. Moreover, the low-cost local manufacturers are improving and expanding their production capacities. .

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Company Profiles :

o Britannia Industries limited
o Burton's Biscuit Company
o ITC Ltd.
o Kellogg Company
o Lotus Bakeries NV
o Mondelez International Inc.
o Parle Products Pvt. Ltd.
o United Biscuits (UK) Limited
o Walkers Shortbread Ltd.

Effect of COVID-19 on Europe Biscuits Market

The recent COVID-19 outbreak, which first began in Wuhan (China) in December 2019, has spread at a fast pace all over the world. The food and beverage industry is one of the major industries witnessing operational disturbances due to disrupted supply chains, technology events cancellations, office shutdowns etc. as a result of this outbreak. The lockdown of various plants and factories at prime locations in Europe is affecting the supply chains and negatively impacting the manufacturing, delivery schedules, and sales.

Besides this, the global travel bans imposed by countries in Europe, Asia, and North America are affecting the business collaborations and partnerships. In Europe, Italy is the hardest-hit country by this outbreak, and it is expected to suffer an economic hit due to a lack of revenue from various industries. Other European Union member countries have implemented drastic measures and travel restrictions, including partial closing of borders.

Distribution Channel Insights

The Europe biscuits market, based on distribution channel, has been segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment is estimated to hold the largest share of the market during the forecast period, whereas the online segment is estimated register the highest CAGR during this period. The producers sell the biscuits directly to dealers or distributors, who further sell them to supermarkets and hypermarkets.

The distributors at supermarket and hypermarket keep the assortment of biscuits as per the consumer demand. High footfall in supermarkets and hypermarkets makes it easier for the biscuits producers to target their customer base. Convenience stores are the stores located in a limited area and are small in size compared to hypermarkets and supermarkets. These stores offer a variety of biscuits, thereby eliminating the need for driving to the nearest shopping mall.

The availability of convenience stores at petrol pumps, gas stations, and railway stations is one of the major factors expected to drive the growth of the biscuits sales through this segment.. Manufacturers prefer selling biscuits online as it enables them to eliminate the involvement of wholesalers and retailers, thus gaining a larger share in profits.

Online sales also help them to strengthen their brand image and control the pricing, and it helps them connect directly with customers. Biscuits belonging to various national and local brands are made available to customers through different distribution channels. Many biscuit manufacturers tie up with local tea shops, kiosks, and special dedicated stores at bus stops and railway stations to sell their products. Different biscuits are also available in smaller packages in corporate canteens. Further, grocery stores, city stores, and bakery stores come under others segment of the biscuits market.

EUROPE BISCUITS MARKET SEGMENTATION :

- Biscuits Market, by Type

o Sweet
o Savory
o Crackers
o Filled
o Wafers
o Others

- Biscuits Market, by Packaging

o Pouches/Packets
o Boxes
o Jars
o Others

- Biscuits Market, by Distribution Channel

o Supermarkets and Hypermarkets
o Convenience Store
o Online Retail
o Others

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Reasons to Buy:

o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in the Europe biscuits market, thereby allowing players to develop effective long term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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This release was published on openPR.