Activewear Market 2020 | Know the Latest COVID19 Impact Analysis And Strategies of Key Players: Adidas AG, Asics Corporation, Columbia Sportswear Company, Dick's Sporting Goods, Gap , Nike

Activewear is a utility clothing used for physical activities such as sports and fitness. It is used for optimum performance supported with comfort in sports activities. In addition, it is widely accepted by fitness enthusiasts and sports enthusiasts due to its physical activity boosting features such as enhanced grip, wicking function, adequate comfort. Moreover, advantages offered by it such as bi-flexibility, easy drying, and resistance to water & most chemicals fuel its adoption among consumers.

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The global activewear market was valued at $ 351,164 million in 2017, and is expected to reach $ 546,802 million by 2024, registering a CAGR of 6.5 % from 2018 to 2024. North America dominated the global activewear market in 2017, accounting for 42.3% of the total revenue.

Increase in disposable income and rise in fitness consciousness customers fuel the growth of the global activewear market. In addition, upsurge in participation of the youth and old population in physical activities propels the demand for the sports-related products, thereby driving the market growth. However, rise in number of counterfeit products is leading to safety & quality issues for consumers and brand damage for key market players. For instance, In January 2018, Nike identified counterfeit activewear products worth more than $ 50,000 at Dulles International Airport in Virginia. These issues are leading to declining sales of the key activewear market players, which is adversely affecting the overall growth of the market. Moreover, volatile cost of raw materials and high cost of designing lead to high cost of the final product. Thus, high cost of activewear is resulting into declining sales among price-sensitive consumers. On the contrary, many organizations such as women's sports foundation, Boxgirls, Feminist Majority Foundation, and others are taking women empowerment initiatives and running campaigns to promote sports participation, which is anticipated to provide growth opportunities for the activewear market. Moreover, increase in use of green textile and manufacturing of activewear using sustainable methods is expected to drive the growth of the market in the near future.

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The report segments the global activewear industry on the basis of product, fabric, and geography. Based on product, the market is categorized into ready to wear; fashion outer, pants, & t-shirts; rash guard, wet suit, & swim wear; shoes (sports shoes, aqua shoes, aqua socks); and fashion brand. By fabric, it is classified into polyester, nylon, neoprene, polypropylene, spandex, cotton, and others (rayon and lyocell). Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Major players in activewear market are Adidas AG, Asics Corporation, Columbia Sportswear Company, Dick's Sporting Goods, Inc. Gap Inc., Nike, Inc., North Face, Inc., Phillips-Van Heusen Corporation, Puma Se, and Under Armour, Inc.

Other prominent players in the market include 2XU Pty Ltd, 361 Degrees International Limited, Vie Active, LLC, Bike Athletic Company, Everlast Worldwide Incorporated, Sportika SA, Hongxing Erke Sports Goods Co., Ltd, Webb Ellis Ltd., Prince Global Sports, LLC, and Reusch International SPA.

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