"Feature phones accounted for over 70% of global handset sales in 2011" reports Visiongain

Visiongain’s latest research Low Cost Handsets, Feature Phones and Entry Level Smartphone Report 2011-2016 shows that feature phones will continue to dominate the telecoms market.

While the mature market is consumed with high end Smartphones, Tablets and App stores the issue of oversaturation is still without a solution. For emerging economies penetration rates are low and for operators and OEMs these areas represent vast untapped potential revenue streams, but how best to capitalize? The feature phone ill remain a crucial device in manufacturer’s portfolios over the next five years as emerging economies come to fruition. Low cost and ultra low cost segments mean that no-one need be without a handset.

Many emerging economies suffer from underdeveloped infrastructure and in regions without widespread access to 3G Smartphone adoption is consequently low. Other factors that have added to the slow uptake of these devices centre on price and the unwillingness of key players from mature markets such as Apple and RIM to market and push their devices in this area. As a result the competitive landscape is ripe for new entrants, new devices and a potential monopoly for anyone providing a winning strategy.

This report offers forecasts of declining ASP’s for each device type. In depth regional information regarding operators, current subscriber data and detailed penetration rates is provided to ensure a through knowledge needed for segmentation. Further to this bill of material costs and average selling prices are cross referenced to outline the issue with margins when devising low and ultra low cost strategies. Key ecosystem players and up to date offerings are compared, contrasted and analysed to reveal winning strategies. Visiongain’s research has located gaps in the market where new entrants can step in to capitalise, gain market share and ultimately widen revenue streams.

For further information on this report click on:
http://www.visiongain.com/Report/736/Low-Cost-Handsets-Feature-Phones-and-Entry-Level-Smartphone-Report-2011-2016

Please contact Sara Peerun for an exec summary:
Email: sara.peerun@visiongainglobal.com
Tel: +44 020 7336 6100

ENDS

Notes for Editors

If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongainglobal.com or call her on +44 (0) 207 336 6100

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Energy, Pharmaceutical, Defence, Materials sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.

Visiongain Ltd
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London
EC1V 2QY
United Kingdom

This release was published on openPR.