COVID-19 IMPACT: Yoga Mat Market Growth, Restrains and Opportunities 2020-2026 | Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica

The yoga mat market size was valued at $13.3 billion in 2018, and is estimated to reach $23.2 billion by 2026, registering a CAGR of 7.1% from 2019 to 2026. In 2018, the PVC segment accounted for more than one-third of the total yoga mat market share. Yoga is considered to be one of the most effective ways to keep mind and body healthy. Yoga mats of different types and materials provide comfort while practicing yoga, and serve as the most essential accessory purchased by yoga practitioners across the globe.

Get Exclusive Sample of Report on Yoga Mat Market is Available at https://www.alliedmarketresearch.com/request-sample/6361

Surge in demand for ecofriendly yoga mats has been witnessed in the recent past, which is expected to continue during the forecast period. Inclination toward yoga mats with different shapes and portability is among the key factors attracting a large customer base. In addition, increase in investment in R&D to provide innovative yoga mats fuels the market growth. For instance, Smartmat launched the world's first intelligent yoga mat, which indicates the correct pose as a real-time feedback if the user is not in the alignment and stores the data about the same. Thus, all these factors together are expected to offer lucrative growth opportunities for market expansion in the near future.

The yoga mat market is segmented into material, end user, distribution channel, and region. By material, the market is categorized into polyvinyl chloride (PVC), thermoplastic elastomers (TPE), rubber, cotton/jute, and others. Among these, PVC yoga mat are the most widely used among consumers, owing to their cost-effectiveness and easy availability in different sizes, shapes, and colors in all retail stores. The PVC segment was valued at $4.9 billion, and is expected to grow with a CAGR of 6.7% from 2019 to 2026, to reach $8.2 billion by 2026. However, the cotton/jute segment is estimated to grow at the highest rate during the forecast period, owing to rise in demand for yoga mats fabricated from biodegradable materials.

Do Inquiry About The Report Here: https://www.alliedmarketresearch.com/purchase-enquiry/6361

On the basis of end user, the households segment held a significant share in the global market in 2018. However, the yoga & fitness clubs segment is expected to grow at highest CAGR, owing to inclination of consumers toward joining professional yoga centers and fitness clubs coupled with increase in promotional campaigns by yoga & fitness clubs.

On the basis of distribution channel, the market is categorized into supermarket/hypermarket, specialty stores, e-commerce, and others. The specialty stores segment led the yoga mat market in 2018, and is estimated reach $12.2 billion, registering a CAGR of 6.8% during the forecast period. However, the e-commerce segment is anticipated to grow at the highest rate in the near future, owing to increase in penetration of smartphones and rise in number of consumers seeking for convenient lifestyle.

Region wise, the yoga mat industry is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, Australia, India, and Rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa). Asia-Pacific led the market for yoga mat in 2018, due to rise in concern of consumers toward obesity and health in countries such as India, China, Japan, and Australia. By country, the U.S. serves as the potential market attributed to presence of largest number of yoga practitioners in the country.

The key players profiled in the report on yoga mat market analysis include Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex.

Read More: https://www.alliedmarketresearch.com/yoga-mat-market-A05996

Download the Sample ToC and understand the COVID19 impact and be smart in redefining business strategies @ https://www.alliedmarketresearch.com/request-for-customization/6361?reqfor=covid

Contact:
David Correa
5933 NE Win Sivers Drive
#205, Portland, OR 97220
United States
USA/Canada (Toll Free): +1-800-792-5285, +1-503-894-6022, +1-503-446-1141
UK: +44-845-528-1300
Hong Kong: +852-301-84916
India (Pune): +91-20-66346060
Fax: +1(855)550-5975
help@alliedmarketresearch.com
Web: https://www.alliedmarketresearch.com
Follow Us on LinkedIn: https://www.linkedin.com/company/allied-market-research

About Us

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

This release was published on openPR.