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Web Analytics Market 2020 - Market Impact due to COVID 19 Along with key industry Players | Adobe Systems Incorporated, AT Internet, Facebook Inc., Google LLC, Hotjar Ltd

05-11-2020 11:56 AM CET | IT, New Media & Software

Press release from: Allied Market Research

Web Analytics Market 2020 - Market Impact due to COVID 19 Along

Increase in shift to data driven businesses, surge in marketing automation, and rise in demand of mobile analytics fuel the growth of the global web analytics market. On the other hand, data privacy and cyber security, and shortage of skilled labor impede the growth to a certain extent. Nevertheless, predictive web analytics and rise in cloud adoption are expected to create lucrative opportunities for the key players in the industry.

The global web analytics market garnered $2.63 billion in 2018, and is estimated to reach $10.73 billion by 2026, growing at a CAGR of 19.3% from 2019 to 2026.

Get detailed COVID-19 impact analysis on the web analytics market:

Based on geography, the market across North America accounted for around one-third of the global web analytics market revenue in 2018, and is projected to dominate throughout the study period. North America has well-developed IT infrastructure which has led to early adoption of automation processes in this region. On the other hand, the Asia-Pacific region would register the fastest CAGR of 21.5% from 2009 to 2026. This is due to the increase in need to collect debt among regional governments.

Based on application, the targeting and behavioral analysis segment held the major share in 2018, generating nearly one-third of the global web analytics market. Rise in demand for instant access to website and applications with high demand for website speed optimization, enterprises in online business space are propelling the growth of the segment. At the same time, the multichannel campaign analysis segment would showcase the fastest CAGR of 22.3% throughout the forecast period. This is attributed to the rise in omni-channel e-commerce.

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Based on deployment, the on-premise segment contributed to more than three-fifths of the global web analytics market share in 2018, and is expected to rule the roost by the end of 2026. As the businesses opt for on-premise web analytics solutions to garner full data ownership and provide respect for user privacy, which drives the growth of the segment. Simultaneously, the cloud segment would cite the fastest CAGR of 22.8% from 2019 to 2026. The web analytics is hosted on cloud deployments which generate real-time data, which offers the segment to grow.

Web analytics market analysis profiled in the report include Adobe Systems Incorporated, AT Internet, Facebook Inc., Google LLC, Hotjar Ltd, IBM Corporation, Microsoft Corporation, SAS Institute Inc., Splunk Inc., and Webtrends Inc. The major players operating in this market have witnessed massive increase in the demand for web analytics, especially due to increase in adoption of Internet and its related services among businesses across the globe. This study includes market analysis, trends, and future estimations to determine the imminent investment pockets.

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1.1. Report description
1.2. Research methodology

1.2.1. Secondary research
1.2.2. Primary research
1.2.3. Analyst tools & models


2.1. Key findings

2.1.1. Top impacting factors
2.1.2. Top investment pockets

2.2. CXO perspective

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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