What's driving the behavior analytics market outlook? top key players Splunk, IBM, Bay Dynamics, McAfee, HP, Rapid7,

Behavior analytics market is anticipated to experience substantial growth owing to the increasing threat of insider attacks among organization across the globe. Over the past five years, a surge in the incidences of the insider attacks among organization has been witnessed. According to a report by IBM cyber security index, approximately 55% of the cyber-attacks occurred in U.S. are carried out by insider.

Behavioral analytics, a significant vertical of business analytics, emphasizes on noting detailed insights on unusual behavior to specifically identify insider threats. Cyber-attacks, data thefts, security breaches, and internal threats have acquired the recognition as the buzzwords of the current era. Owing to the burgeoning cyber-security risks, behavioral analytics has gained prominence among diverse domains such as retail, IT & telecom, healthcare, energy & utility, BFSI, government, and defense, which has favorably influenced behavior analytics industry progression.

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Speaking of the competitive outlook, it would be prudent to note that the companies partaking in behavior analytics market share are aware of the consumer expectation and appear to leave no stone unturned to exploit the tremendous potential of this industry. Since last few years, the market has been witnessing massive investments and strategic tie-ups.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:

1. Balabit Corp.
2. Bay Dynamics
3. Bottomline Technologies
4. Cynet Security Ltd.
5. Dtex Systems
6. E8 Security Inc.
7. Exabeam Inc.
8. Fortscale Security Ltd.
9. Gurucul Solutions LLC
10. HP Enterprise
11. IBM Corporation
12. MaAfee LLC
13. Interset Inc.
14. Rapid7
15. Securonix Inc.
16. Splunk Inc.
17. Varonis System Inc.
18. Vectra Network Inc.

Fortscale's Presidio has been predicted to send behavior analytics industry players in a tizzy, as its embedded approach is slated to deliver a rather streamlined, integrated threat detection model - much more precisely that the conventional UEBA approach requiring an external system would have delivered. The product would be setting the proverbial example for tech behemoths partaking in behavior analytics market share, state experts in correspondence with the matter, given that Presidio is embedded within the security infrastructure of the firm itself, which would offer consumers the exclusive benefits of analytical insights without having to resort to another product in existence.

Amidst the backdrop of a scenario plagued by cyberattacks, data breaches, and insider threats, triggered by the adoption of big data platforms, the adoption of tools such as behavior analytics is on a considerable rise, especially among high-end domains such as the IT & telecom, defense, retail, government, and BFSI sectors, which has lucratively impelled behavior analytics market outlook. The banking business, in particular, has been under tremendous strain in recent years, and forms an intrinsic part of the end-user landscape of behavior analytics industry. Owing to significantly surging risk percentage of cybersecurity, banks and numerous other financial institutions are rather vulnerable to cyberattacks and data exposure, given that these organizations store rather confidential information in mammoth amounts.

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