What's Driving the VoIP Market Size? 8x8, Alcatel-Lucent Enterprise, AT&T, Avaya, Cisco, Deutsche Telekom, Google, Huawei, Microsoft

VoIP market is projected to surpass USD 55 billion by 2025. The market growth is attributed to the growing demand for cost-effective communication solutions to support enterprise mobility and favorable government initiatives for the development of the wireless telecommunications infrastructure. As enterprises are rapidly expanding their businesses across domestic as well as international regions, they need cost-effective solutions that can improve their communication & collaboration with their remote employees. This increases the demand for VoIP products such as IP phones & adapters and cheap calling plans. Also, government agencies and private companies worldwide are investing huge amounts in wireless telecommunication technologies such as 4G/LTE and upcoming 5G networks. For instance, in June 2018, Telefonica Spain invested USD 125 million for 5G spectrum. The company acquired 10x5 in the 3,600-3,800 MHz sub-band to support the deployment of the 5G network from 2020. The next-generation technologies will enhance the VoIP for businesses, providing high transfer speeds and allowing businesses to deliver high-quality voice & data services.

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Another factor accelerating market growth is the adoption of cloud-based VoIP solutions. Cloud-enabled phone systems enable enterprises to scale up or down according to their business requirements and enable them to manage communication services cost-effectively. As these platforms eliminate the need to invest in any hardware equipment, the adoption of these solutions will increase over the forecast timespan.

The managed IP PBX segment is expected to grow at a CAGR of over 12% during the forecast timeline. The demand for managed VoIP is increasing as organizations are seeking new ways to minimize their initial setup & hardware maintenance costs and complexities by deploying VoIP in-house. The managed service provider helps customers to expand their systems or upgrade PBX as per their needs. These services act as excellent alternatives to traditional PBX systems or managing own IP PBX.

The phone-to-phone VoIP market is estimated to grow at a CAGR of over 17% from 2019 to 2025. The market growth is attributed to the rising penetration of smartphones and affordable domestic and international calling service plans offered by VoIP service providers. This has facilitated the demand for IP phone systems, which offer advanced functionalities such as call waiting and routing options as compared to analog phones.

The international VoIP calling market is expected to exhibit a growth rate of over 11% due to the heavy demand for international calling plans that enable cost-savings for organizations with higher levels of workforce mobility. As they are focusing on geographic expansion to expand the horizon for their business activities, the demand for international calling services will also increase.

The fixed VoIP market held a market share of over 62% in 2018 and is expected to dominate the market with a share of over 55% in 2025. As a reliable communications infrastructure is vital for the success of any organization to ensure seamless internal and external communications, they choose fixed VoIP. A system offers optimum security to safeguard communication as the numbers are assigned by the service providers, which can be traced back to the PSTN line to detect the cases of fraud.

The consumers segment is projected to grow at a CAGR of over 14% between 2019 and 2025. Residential VoIP is gaining popularity as it offers several services that are not available with landlines. Many residential customers are switching from traditional landlines to VoIP as these services include unlimited calling and many free features such as call waiting, call forwarding, and caller ID, which are normally charged by traditional phone companies. These services and plans are becoming prevalent as they can reduce home phone bills to a greater extent and also include additional sign-up bonuses and monthly specials.

The education VoIP market is expected to witness a growth rate of over 18% during the forecast timeline due to the extensive use of IP phones and softphone applications to enable collaboration among classes and conduct seminars through VoIP systems without physically being present at the location. The technology is gaining traction to reduce the amount spent on procuring expensive telephony equipment. Phone systems are widely being used by school authorities to interact with parents to provide alerts and updates regarding child's behavior and progress. As traditional phones incur huge calling expenses, the educational institutions are adopting such phones to utilize the benefits of the cost-effective communication system. These phones facilitate smooth voice communication to enhance school administration and enable departments and teams to handle calls efficiently.

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The Latin America VoIP market is expected to witness a growth rate of over 15% during the forecast timeline. Increasing investments in the telecom technologies, rising internet penetration, and growing utilization of cloud-based communications platforms are expected to fuel the VoIP market growth in the region. The enterprises in the region are deploying cloud-based communications systems to manage their communications infrastructure. Also, global players are aggressively expanding their presence in the region by entering into agreements with companies operating locally with extensive distribution networks. For instance, in November 2017, Grandstream partnered with Net2phone to deliver a comprehensive IP-based communication solution for businesses in Argentina.

The companies present in the VoIP market are focusing on strategies, such as mergers and collaborations and geographic expansion, to cater to the growing number of customers. For instance, in February 2019, AudioCodes partnered with Jabra to offer unified communication and contact center voice solutions. This partnership is assisting enterprises in accelerating deployments and user adoption of IP-based unified communications and contact center solutions. In June 2018, AVOXI expanded its virtual number services to expand its services for global clients to support their coverage needs in South Africa. This expansion helped the company to provide better solutions for its local and global customers. As the adoption of VoIP increases over the forecast period, the competition will become more intense as these players adopt product & service differentiation strategies to give a tough competition to their rivals.

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