Augmented Reality Market Growth Trends & Forecast By Top Companies- Qualcomm, Samsung Electronics, Sony Electronics, Sphero, Affectiva, Marxent, Blippar, DAQRI, Google, Magic Leap, Microsoft

It is prudent to mention that the competitive hierarchy of augmented reality market is rather fragmented, and is intricately characterized by the presence of established biggies as well as a substantially huge number of smaller participants such as software developers, content providers, platform providers, and hardware device manufacturers. It has been observed that tech giants have been acquiring smaller players and start-ups to make themselves fully-functional and independently operational for gradually consolidating their position in augmented reality market, considering the widespread scope of AR for viewing the real world with technologically developed imagery. The end-user spectrum dynamics for AR, as is witnessed, is rather far-flung and comprehensive.

The AR technology has been rapidly penetrating myriad verticals, subject to its extraordinary capability of enabling users to glimpse a live direct or indirect view of a real-world scenario, the components of which are enhanced by real-world sensory inputs such as graphics, sounds, and GPS data. In the decades to come, it has been speculated that augmented reality market trends would observe a consistent transformation of sorts, given the fact that this technology is undoubtedly slated to revolutionize consumer lifestyles by quite some proportion. The latest automobiles for instance, have been incorporated with head-up displays for GPS clearance, AR glasses as virtual navigation beacons, and more.

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Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:

1. Blippar
2. DAQRI
3. Google
4. Magic Leap
5. Microsoft
6. Niantic, Inc.
7. Nintendo
8. PTC
9. Qualcomm
10. Samsung Electronics
11. Sony Electronics
12. Sphero
13. Affectiva
14. Marxent
15. Total Immersion

Recently, Mapbox, a reputed custom online maps provider, has made to the headlines with the announcement of its acquisition of a Minsk-based artificial intelligence unicorn, Mapdata. Among the various future projects that are claimed to get onboarded through the deal, Mapdata, reportedly, would help Mapbox develop advanced augmented reality based maps that work in sync with the front cameras of the users' devices. With increasing number of companies seeking to leverage the maximum potential of the technology across mainstream as well as off beat applications, it is certain that augmented reality market is on its way to gain substantial momentum in the years ahead.
While the underlying technology and the application expanse of augmented reality market is rapidly advancing, one of the major constraints that is somewhat acting as a deterrent in the business penetration is the privacy vulnerability concerns associated with the technology. The integration of AR technology into any platform requires disclosure of personal info, which when mishandled often lead to privacy risks. However, renowned companies partaking in augmented reality market are readily investing in research activities to come up with innovative solutions that would address the rising privacy concerns.

The end-user spectrum dynamics for AR, as is witnessed, is rather far-flung and comprehensive. Say for instance, recently, Japan-based Mitsui OSK Lines (MOL) signed a pact with the MOL Techno-Trade and Furono Electric to combinedly come up with an AR-incorporated system that would support vessel operations during voyages, providing enhanced visual information about other ships, landmarks, and obstacles at sea, on tablets and other digital devices. If proved successful, the system would indeed bring about a transformational change in augmented reality industry outlook from the industrial domain, as per experts. Speaking along similar lines, a succinct gist about three pivotal augmented reality market companies and their contributions toward propelling the revenue graph of this business space has been outlined below.

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