Mobile Advertising (mAdvertising) Market Growth and Technology Advancement Outlook 2020
The New report includes a detailed study of Global Mobile Advertising (mAdvertising) Market. It is the result of a comprehensive research carried out keeping in mind the different parameters and trends dominating the global Mobile Advertising (mAdvertising) Market.
Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide. Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and wireless carriers alike. Currently in its early years, the market accounts for nearly $21 Billion in annual revenue.
The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020.
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The "Mobile Advertising (mAdvertising) Market: 2014 - 2020" report provides an in-depth assessment of the global mobile advertising market. In addition to covering the business case, market drivers, challenges, opportunities, key developments, industry roadmap, ecosystem, key player profiles and strategies, the report also presents comprehensive forecasts for the mobile advertising market from 2014 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.
Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.
The report provides in-depth comprehensive analysis for regional segments that covers North America, Europe, Asia-Pacific, Middle East and Africa and Rest of World in Global Outlook Report with Market definitions, classifications, manufacturing processes, cost structures, development policies and plans.
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The report package covers the following topics:
Mobile advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models
Key market sectors for mobile advertising and their evolution
Market drivers and challenges for the mobile advertising market
A detailed assessment of the emerging tablet advertising submarket and its growth potential
Key developments and opportunities in the industry
Profiles and strategies of 34 key players in the mobile advertising market
Strategic recommendations for advertisers, mobile advertising providers, wireless carriers and mobile device OEMs
Global and regional market forecasts:
Mobile advertising revenue forecasts: 2010 - 2020
Key Questions Answered:
How big is the opportunity for mobile advertising, and what is the size of the total addressable market?
What are the key use cases of mobile advertising?
What are the key business models of mobile advertising and how can advertisers generate revenue?
Do tablet advertising campaigns have a better Click-Through Rate (CTR) than smartphones?
Which application & media categories will generate the highest amount of revenue through mobile advertising?
What are the market drivers and barriers for the growth of mobile advertising?
Which regions and countries will witness the highest level of revenue through mobile advertising?
Who are the key players in the mobile advertising industry and what are their strategies?
How can wireless carriers and mobile device OEMs capitalize on the mobile advertising opportunity?
Note: All the reports that we list have been tracking the impact of COVID-19 . Both upstream and downstream of the entire supplychain has been accounted for while doing this. Also, where possible, we will provide an additional COVID-19 update supplement/report to the report in Q3, please check for with the sales team
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- Free country Level analysis for any 5 countries of your choice.
- Free Competitive analysis of any 5 key market players.
- Free 40 analyst hours to cover any other data point.
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MarketInsightsReports provides syndicated market research on industry verticals including Healthcare, Information and Communication Technology (ICT), Technology and Media, Chemicals, Materials, Energy, Heavy Industry, etc. MarketInsightsReports provides global and regional market intelligence coverage, a 360-degree market view which includes statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.
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