Why Vehicle To Vehicle Communication Market is growing rapidly? BMW Group, Daimler AG, General Motors, Toyota, Volkswagen group, Delphi, Autotalks Limited, eTrans Systems, Honda, Volvo, Audi, Denso Corp, Qualcomm
Increasing traffic efficiency with traffic congestion control which results in reduced transport time, fuel consumption and thus contributing to improving the environment is likely to positively impact the industry growth over the forecast period. Furthermore, impending clash with pedestrians or bicyclists carrying a smart phone could also be avoided, as constant signals between vehicles and smart phones warns the driver even if the roadway conditions impair driver vision.
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Applications of vehicle to vehicle communication market include forward collision warning, blind spot warning and lane change warning, emergency brake light warning, control loss warning and no pass warning. Forward collision warns the driver of the threat of an approaching rear-end collision with a vehicle to the front in the same direction and lane of travel which helps in preventing an accident. It acts as the major driver to the industry growth. Moreover, blind spot informs the driver that a vehicle in an adjacent lane is located in the driver's blind spot zone and alerts about the presence of another vehicle. Initial high cost involved is expected to hamper growth over the forecast period.
Connected vehicles would generate huge amounts of data if consumers choose to share it. This has the potential to open up a range of opportunities for consumer engagement and indeed monetization for the data owner. This will become a source of competitive advantage for OEMs, technology companies and insurers as well as supporting automated traffic flow management. The long term goal of vehicle to vehicle communication market is to introduce the driverless cars.
In U.S., approximately 5,000,000 crashes occur on roads every year, out of which about 30,000 are fatal. The prospect of avoiding such accidents would offer significant impulsion for networking technology. These accidents can be reduced with the implementation of vehicle to vehicle communication devices.
Global vehicle to vehicle communication market can be segmented on the basis of devices which include OEM device, aftermarket device and infrastructure base device. The OEM device offers highly accurate information using in-vehicle information to generate the basic safety message. In addition, aftermarket devices are used to alert the driver of a vehicle similar to those provided by an OEM installed. The market can be further segmented on the basis of geography which includes North America, Europe, Asia Pacific, Latin America and MEA.
North America, predominantly the U.S. vehicle to vehicle communication market dominated global demand in 2015. Europe is likely to witness highest gains over the forecast period. Asia Pacific, Latin America and the Middle East are likely to witness moderate growth rates over the forecast period, owing to low awareness.
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Key participants with vehicle to vehicle communication market share include BMW Group, Daimler AG, General Motors, Toyota, Volkswagen group, Delphi, Autotalks Limited, eTrans Systems, Honda, Volvo, Audi, Denso Corp, Qualcomm, Savari INC and Kapsch's TrafficCom among others.
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