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Data8 online has invested in Electoral Roll data for their online data cleansing service

12-10-2011 07:30 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: data8

Data8 online has invested in Electoral Roll data for their online

Data8, the leading data enhancement company, have announced the addition of Electoral Roll Data (ERD) to their online offering. Data8 say the additional data on 39 million adults in the UK will help their online clients validate their data and also help with data cleansing.

Antony Allen, managing director data8, explained, “With this investment we offer our clients the opportunity improve the quality of their data, for example, if we can’t identify a telephone number against a particular name and address we can search our ERD and look for cohabiters at the address. Using this information we can add additional phone numbers to their databases”.

He continued, “Some companies have legacy databases where they have collected data at address level only, we can now populate that data with the names, also utilities use the data to quickly identify new occupiers in their area”.

Allen concluded, “This is all part of our long term strategy to offer the most comprehensive data sources for clients combined with innovative and pioneering technologies”.

About data8:
Data8 Ltd is the premier data enrichment specialist, ensuring customers completely trust their data.
Customers access data8’s Software as a Service (SaaS) cloud based application to complete online data cleansing, this is backed by a bureau service and an unrivalled integration package which allows companies to quickly validate their data.
Data8 believes that data needs to be at the core of any business in order to inform, direct and develop growth, this can only be done with clean accurate data.
ENDS

For further information contact:
John Turtle
Data8 Limited
4 Venture Point
Stanney Mill Road
Chester
CH2 4NE
Tel: 0151 355 4555
Fax: 0151 355 3580
info@data-8.co.uk
www.data-8.co.uk

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