Intimate Wear Market 2020 | (Covid19) Impact Analysis | Growth, Revenue, Trends and Forecasts 2025

The global intimate wear market is estimated to grow at a notable pace, with a CAGR of 8.1% from 2018 to 2025. In response to increase in demand for intimate wear, market players are taking efforts to design intimate wear that satisfy quality, performance, and comfort needs of consumer. When it is about the men's lingerie, it was overlooked; however, now efforts are being taken to design a variety of lingerie that embrace masculinity.

Women are extremely conscious about their outfits. They are progressively inclined toward visually appealing intimate apparel. Thus, several players offer innovative intimate apparel of different varieties, colors, and designs to cater to the requirements. For instance, bridal intimate apparel products are gaining prominence among consumers in the women's intimates market. In addition, increase in customization of various undergarments in terms of designs, fabric, and other attributes has enforced vendors to focus on the development of innovative intimate wears that fulfill the varied requirements of different occasions.

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Apart from this, as the intimate apparel products targeted at male consumers are limited in terms of different fit and raw material technology, manufacturers of intimate wear market are now focusing to address the requirements of men as well. This is expected to provide lucrative opportunities for the growth of the intimate wear market in the upcoming years.

Distribution channel plays crucial role for the growth of global intimate wear market. Intimate apparel is sold through different channels such as mass merchandizers, mono brand stores, specialized stores, and others. Mass merchandizers comprises of hypermarket and supermarkets and offers a wide variety of intimate wears at low cost to attract customers. This is not possible in case of mono brand stores or specialized stores. Furthermore, digital reach leads to increase in online sale of intimate apparels. For instance, online retailers such as Zivame, plan to open 100 feet stores across major cities to offer customer personalized shopping experience and order best suited products online. Franchise is another big opportunity in this field for well-known brands. Several brands, such as Lovable, have strong franchising network and have maintained their position in the industry. Market players are taking efforts to overcome this limiting factor by introducing skin-friendly fabrics.

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The global intimate wear market is segmented based on gender, age group, price, distribution channel, and region. By gender, the market caters to men and women. Based on age groups, it is segmented into 13-17 years, 18-35 years, and 36 years & above. Based on price, it includes luxury, super-premium, premium, medium, economy, and low-priced apparels. Intimate apparels are sold through different distribution channels such as mass merchandizers, mono brand stores, specialized stores, and others. The market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).

The top market players in the global intimate wear market include L Brand Inc., Berkshire Hathaway Inc., American Eagle Outfitters (Aerie), Hanes Brands Inc., Jockey International Inc., Triumph International Ltd., Hanky Panky Ltd., PVH Corporation, MAS Holdings Ltd., and Chantelle SA.

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