Contextual Advertising Market to Witness Huge Growth by Key Players: Google, Facebook, Microsoft, Amazon, AOL, Yahoo, Twitter, IAC, Amobee, Media.net and Others.

According to Market Study Report, Contextual Advertising Market provides a comprehensive analysis of the Contextual Advertising Market segments, including their dynamics, size, growth, regulatory requirements, competitive landscape and emerging opportunities of global industry. This report also provides market landscape and market share information in the Contextual Advertising Market. An exclusive data offered in this report is collected by research and industry experts team.

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The Contextual Advertising Market is expected to be worth USD 125.79 Billion in 2018 and is likely to reach USD 297.68 Billion by 2023, at a CAGR of 18.80% between 2018 and 2023. This report spread across 123 pages, profiling 10 companies and supported with 33 tables and 45 figures are now available in this research.

Top Key Players Profiled in the Contextual Advertising Market:
o Google (US)
o Media.net (Dubai)
o Facebook (US)
o Microsoft (US)
o Amazon.com (US)
o AOL (Austria)
o Yahoo (US)
o Twitter (US)
o IAC (US)
o Amobee (US)

"Activity-based advertising -- a major type of contextual advertising"
Activity-based advertising is expected to account the largest share of the overall contextual advertising market in 2018. Activity-based advertising is a type of contextual advertising that is done based on users' browsing history and cookies. This type of advertising typically comprises graphics, logos, pictures, and texts, among others. These advertisements appear on webpages, e-mails, and instant messaging (IM) applications.

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"Mobile devices to account for largest market size in 2018"
Mobile devices are expected to account for the largest share of the contextual advertising market in 2018. Mobile advertising platforms help promote products and services. These help attract customers to particular products and services. As mobile internet has evolved, advertising methods on mobile devices have also witnessed a major change. Earlier, mobile advertising meant just informing customers about a product through SMS.

"Contextual advertising market in APAC to grow at the highest CAGR during the forecast period"
Among all regions, the contextual advertising market in APAC is expected to grow at the highest CAGR during the forecast period. The growth of this market can be attributed to the presence of countries such as China, Japan, and India in the region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.

Breakdown of primary participants' profile:
o By Company Type: Tier 1 - 25%, Tier 2 - 35%, and Tier 3 - 40%
o By Designation: C-Level Executives - 35%, Directors - 25%, and Others- 40%
o By Region: North America - 43%, Europe - 29%, APAC - 14%, and RoW - 14%

Competitive Landscape of Contextual Advertising Market:
1 Overview
2 Market Ranking of Players, 2017
3 Competitive Scenario
3.1 Product Launches and Developments
3.2 Partnerships, Agreements, and Collaborations
3.3 Acquisitions

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Research Coverage:
In this report, segments such as type, deployment, industry and geography have been covered. The report also discusses drivers, restraints, opportunities, and challenges pertaining to the market. The report also gives a detailed view of the market across four main regions: North America, Europe, APAC, and RoW. The value chain analysis of the contextual advertising ecosystem has also been included in the report.

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