Authentication and Brand Protection Market Economic Forecasting with COVID-19 Impact Analysis 2020 - With 7.9% of CAGR Industry Revenue is reaching at $5,073.5 Million by 2027

The COVID-19 is anticipated to cause huge disruptions in Asia Pacific. The governments of Asia Pacific countries are taking all possible steps to reduce the impact of the spread of this virus through country-wide lockdown, which is impacting the revenue generated by the market. The Airports Council International (ACI) Asia Pacific warned that the prolonged duration of COVID-19 outbreak would drastically impact the region's airports connectivity and economic sustainability, significantly restricting them from achieving previously forecasted growth prospects. Such closures are anticipated to negatively impact the regional growth in the coming years.

According to the new research report published by The Insight Partners, titled "Authentication and brand protection Market Forecast to 2027- COVID-19 Impact and Global Analysis," the global authentication and brand protection market was valued US$ 2,824.7million in 2019 and is expected to reach US$ 5,073.5 million by 2027; it is projected to grow at a CAGR of 7.9% during 2020-2027.

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Key findings of study:

The consumer electronics and automotive industries have witnessed unprecedented growth over the years in developed, as well as developing, countries. With the rise in demand for consumer electronics and automotive components, the associated supply chain faces challenges in terms of counterfeit products. The emergence of the grey market for both consumer electronics and automotive components has reflected several unavoidable incidents, thus resulting in the inclination of the global population toward legitimate and genuine products. The grey market is booming in highly taxed countries where dealers are importing straight from low-taxed countries and are selling commodities at lower prices, creating competition to local and international OEMs. Smartphones, tablets, and laptops are the most commonly used consumer electronics. Attributing to the rise in the adoption of these items, the component grey market has soared. However, awareness related to the disadvantages of duplicate products has created severe concerns among the users. Owing to this, the demand for authenticating products is soaring, thus compelling OEMs to mark their products with authentication labels.

Strategic Insights:
Market initiative is a strategy that is primarily adopted by companies to expand their footprint across the world and meet the growing demand of their customers. The market players present in authentication and brand protection market are mainly focusing on the development of advanced and efficient products. By signing partnership, contracts, joint ventures, funding, and inaugurating new offices across the world, they maintaintheir brand name globally. Most of the market initiative were observed in North America, APAC and Europe regions.

- In 2020, Avery Dennison unveiled its investment plan in new factory at Brazil, which is expected to be channelized in the manufacturing of a range of RFID inlay designs. Further, this investment is also important for industry 4.0 growth throughout South America, with technology's ability to increase inventory accuracy, increase visibility, and improve supply chain agility across all channels, besides allowing greater customer interaction and engagement.

- In 2019, Arjo Solutions participated in CPHI exhibition Frankfurt to showcase its products and services related to brand protection.

Over the years, the mounting scope for counterfeit and product forging has steered the demand for the authentication and brand protection solutions. Anti-counterfeiting, brand protection, and authentication demand is increasing, driven by the threats of increasingly sophisticated fake techniques. There is an increasing need for multiple solutions to achieve adequate levels of safety. Further, the increasing omnichannel retailing is providing an advantage to the overall authentication and brand protection market. It offers various benefits such as efficient product allocation, increased inventory management, as well as real-time inventory visibility. The growing urbanization is boosting the potential for the reach of several brands and the users can have enhanced access to the authentic brands.

AlpVision SA, Authentic Vision, Applied DNA Sciences, Inc., Avery Dennison Corporation, and Giesecke + Devrient GmbH are some of the key market players operating in the global authentication and brand protection market. The listing of key players is derived by considering multiple factors such as overall revenue, current authentication and brand protection product portfolio, geographical reach, new product launches, market initiatives, investment in technology upgradation, mergers & acquisitions and other market related activities. There are various other notable players in the global authentication and brand protection market ecosystem such as Eastman Kodak Company, De La Rue PLC, Centro Grafico dg S.p.A., 3M, and Arjo Solutions, are profiled in this report.In 2020, Avery Dennison unveiled about its investment plan in new factory at Brazil which is expected to be involved in manufacturing a range of Radio Frequency Identification (RFID) inlay designs. Further, this investment also represents an important step for industry 4.0 growth throughout South America, with technology's ability to increase inventory accuracy, increase visibility, and improve supply chain agility across all channels, besides allowing greater customer interaction and engagement.

Top Listed Companies are -
- Arjo Solutions
- 3M
- AlpVision SA
- Applied DNA Sciences, Inc.
- Arjo Solutions
- Authentic Vision
- Avery Dennison Corporation
- Centro Grafico dg S.p.A.
- De La Rue PLC
- Eastman Kodak Company
- Giesecke + Devrient GmbH

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