Mobile Application Market 2020 - One of the most booming industry after COVID-19 with major industry players | Apple Inc., CA Technologies, Cognizant, China Mobile Ltd, Hewlett Packard Enterprise, Intellectsoft

Increasing data usage and internet penetration, rise in the number of smartphone users and growing standards of living in developing countries have driven the growth for global mobile application market. On the other hand, Lack of high speed connectivity in developing and underdeveloped regions and Uncertainty of enterprises in developing their own applications have happened to curb the growth to certain extent.

The global mobile application market accounted for $108.4 billion in 2016 and is expected to garner $311.2 billion by 2023, registering a CAGR of 19.2% during the forecast period.

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The report analyzes the profiles of key players operating in the market Apple Inc., CA Technologies, Cognizant, China Mobile Ltd, Hewlett Packard Enterprise, Intellectsoft, Google LLC, International Business Machines Corporation, Microsoft Corporation, and Verbat Technologies.

The gaming category for the mobile app market contributed to the highest market share in 2016, registering a CAGR of 17.1% during the forecast period. In terms of growth, Apple App Store dominated the marketplace segment in 2016 and is expected to be dominant during the forecast period. At the same time, the music and entertainment app category is anticipated to grow at the highest CAGR during 2016-2023.

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The market is divided into the marketplace, app, and region. Based on the marketplace, the market is segmented into the Google play store, Apple play store, and others. Based on app, the market is categorized into Gaming, Entertainment & Music, Health & Fitness, Travel & Hospitality, Retail & E-Commerce, Education & Learning and Others. The market is then analyzed across various regions including North America, Asia-Pacific, Europe, and Latin America, the Middle East and Africa (LAMEA).

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CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top impacting factors
3.2.2. Top investment pockets

3.3. Porter's five forces analysis
3.4. Market dynamics

3.4.1. Drivers

3.4.1.1. Increase in data usage & internet penetration
3.4.1.2. Surge in adoption of wearable devices
3.4.1.3. Rise in smartphone users

3.4.2. Restraints

3.4.2.1. Lack of high-speed connectivity in developing & underdeveloped regions
3.4.2.2. Uncertainty of enterprises in developing their own applications

3.4.3. Opportunities

3.4.3.1. Rise in adoption of internet of things and mobile-connected smart objects
3.4.3.2. Growth in usage of machine learning and artificial intelligence in mobile apps

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