SIG INSURANCE PROFESSIONALS UNVEILS NEW BRANDING AS COVERICA

(DALLAS, TX) December 1, 2011 – SIG Insurance Professionals, one of Texas’ most modern and fastest growing insurance agencies, today announced its official rebranding as CoVerica. The rebranding reflects the company’s proactive, creative attitude and marriage of great technology with top tier customer service.

The company’s new tagline, “Endless Insurance Solutions,” reflects the many ways CoVerica has its clients covered. Insurance options include a full range of personal, commercial, and employee benefits coverage.

“This rebranding comes at a pivotal time in our business. Everyone on the team is passionate about the solutions we deliver; we feel united and excited about a very bright future,” says Founder and President, Mike Sterlacci. “We specialize in solid insurance with just the right blend of convenient technology and personal customer service. This rebranding reflects the forward thinking company we are as well as the growing business we’re becoming.”

“CoVerica” represents Cover America with the many ways the company has its clients covered, and “Verica” is based on the Latin root word Veritas, meaning truth, for true and genuine.

Based in Dallas, Texas, CoVerica currently serves insurance needs for clients throughout the state. Competitively priced comprehensive insurance options are innovative, ranging from mobile device insurance for expensive mobile electronics to crane and rigging insurance as well as restaurant insurance.

The agency has been a longstanding member of the $5 billion Strategic Insurance Agency Alliance (SIAA). The agency will rebrand this side of its business as CoVerica Agency Alliance. “We are aggressively seeking additional member agencies in 2012 under the CoVerica Agency Alliance brand and we are looking forward to increasing the number of member agencies we serve,” says Jennifer Duncan Pierce, CoVerica Executive Vice President.

The business has celebrated a wonderful longtime reputation with both customers and professional reviewers. The Dallas Business Journal rated it as a 2011 Largest Agency as well as a 2011 Fastest Growing company. In 2011, the company’s blog was also named a 2011 Best Insurance blog. The brand has also been consistently well reviewed by online consumer review sites.

“What has made us a success and what will keep us growing and thriving, is our integrity, our emphasis on customer relationships, and our employees’ excitement and passion for what we do. This rebranding emphasizes all of those things,” says Sterlacci.

CoVerica is also proud of the way it has integrated the right kind of 24/7 technology with its round the clock customer service to make things as convenient as possible for clients while still maintaining personal relationships. The brand also interacts with social media including YouTube, Facebook, and Twitter and utilizes QR codes and online quotes.

“We understand how people live and the kind of insurance they really want, and we’re the best at connecting consumers and businesses with the insurance products that are right for them,” says Sterlacci. “Our team is creative, knowledgeable, and committed to continuing to build our brand as the premier provider of full scope insurance in Texas.

To learn more about CoVerica, please visit www.coverica.com.

About CoVerica

Since 1983, CoVerica’s insurance team has been providing innovative, proactive insurance to clients located throughout the state of Texas. By linking customers with exactly the right insurance products for them, CoVerica has earned a reputation for being a premier insurance provider for personal, commercial, and employee benefits. Rebranded in 2011 from SIG to CoVerica, the agency is committed to providing every client with the best possible insurance solution to ensure a bright future.

CoVerica
14860 Montfort Dr.
Suite 150
Dallas, TX 75254

Media Contact:
Kate Hall Johnson
kate@powerpublicrelations.com

This release was published on openPR.