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Press release Updates Keyword Tracking Software

12-01-2011 03:45 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Calltracks Limited

Northampton, England, UK-, a company which offers a comprehensive call tracking and keyword tracking software solution for business has recently updated its software package. The new version which concentrates on keyword tracking is the only keyword tool from a UK based company which allows business to track a phone call or click from a PPC ad through to the finished sale. Most UK based call tracking companies can only track a source of the click or call and cannot determine whether a sale was made or not.’s software also allows analysis of the keywords which perform for the company and which do not. This allows business owners to manage marketing budgets far more effectively through allocating marketing budgets to the keywords which work for them.

Stuart Buckley, CEO of explained how it benefits business in greater detail:

“Calltracks can track calls and keywords with a simple to use software interface. Regardless of the source of the sales lead, the business can monitor their potential customer or client from the first point of contact right through to the finished sale.

“In addition our call track software will notify business should a missed call happen, together with a comprehensive reporting system on call data. This opens the door to staff and departmental performance management, training issues, KPI checks, and customer service monitoring to name but a few.

“Feedback from our customers is positive and some such as Citygate Automotive Ltd have said “They would be lost without it”.”

For more information visit

About was established in 2004 and is based on an idea by CEO Stuart Buckley. It is a pioneer in the call tracking and conversion attribution tracking industry. Their call tracking software includes the performance management of staff, call recording and analysis, sales lead management, keyword tracking, and prospecting.

Duncan Close
Moulton Park
Northampton NN3 6WL
United Kingdom

Phone: 033 0012 9000
Richard Teahon

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