TV Analytics Market Outlook 2020 | Google, IBM, The Nielsen Company, DC Analytics, 605, Amobee, Inc., Conviva, Parrot Analytics, Admo.TV, iQ Media, and BrightLine

A detailed analysis of the TV analytics market is entailed in this research report. The driving forces responsible for propelling the growth graph of this vertical in addition to the regional and competitive trends are mentioned in the study. A comprehensive document comprising details about vital parameters such as the industry ecosystem analysis, market segmentation, and the vendor matrix, the TV analytics industry report also contains information on the pivotal industry insights for core players to look out for.

The TV analytics market includes a large number of solution providers such as Google, IBM, The Nielsen Company, DC Analytics, 605, Amobee, Inc., AnalyticOwl, Sorenson Media, SambaTV, Conviva, Parrot Analytics, Admo.TV, iQ Media, and BrightLine.

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The TV industry has transformed rapidly due to the rising digitalization and the changing preferences of TV audiences. Hence, to meet the viewer's demands, TV content developers are working toward developing the content of audience preferences. The TV content providers also prefer real-time decision making to augment viewership, which has led to the enhanced adoption of TV analytics solutions. Furthermore, the rising advent of voice-based systems and AI is also gaining traction in the TV analytics market as they are focused on gaining insights to improve advertising content, creating major growth opportunities.

Applications analysis:
Applications segmentation: The report claims that the Applications landscape of the TV analytics market is subdivided into -
1. Competitive Intelligence
2. Customer Lifetime Management
3. Campaign Management
4. Content Development
5. Behavior Analysis
6. Churn Prevention
7. Audience Forecasting

Important pointers encompassed pertaining to the Applications spectrum:
o Major details about the Applications spectrum are provided in the report.
o The study elaborates on the remuneration forecast of each of the Applications categories by the end of the anticipated duration.
o The market share which each of the Applications segments account are mentioned in the study.
o Also, the most proliferating trends that the Applications spectrum is characterized by are also entailed.

TV transmission lines analysis:
TV transmission lines segmentation: The report states the TV transmission lines landscape of the TV analytics market to be split into -
1. Cable TV
2. Direct-To-Home (DTH) TV
3. Internet Protocol (IP) TV
4. Over-The-Top TV

Important pointers encompassed pertaining to the TV transmission lines spectrum:
o Substantial details about the TV transmission lines spectrum are provided in the report.
o The study mentions about the valuation estimate of each of the TV transmission lines categories in detail, by the end of the forecast period.
o The market share that each of the TV transmission lines segments account are mentioned in the study.
o The trends that the TV transmission lines landscape is defined by are also contained in the report.

North America dominates the TV analytics industry as a large number of solution vendors including Google and IBM reside in this region. The rising digital transformation, growing demand from tech-savvy customers, improved internet connectivity, and changing preferences toward OTT & IP TV also have a positive impact on the regional TV analytics market growth. The Asia Pacific region is growing at the fastest rate in the TV analytics market due to the changing economic conditions, increasing government investment toward digitalization, and the rising audience inclination toward global content. The demand for OTT providers, such as Amazon Prime Video, HotStar, and Netflix, is rising rapidly in this region.

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The TV analytics market research report presents significant information on the methodology deployed to conceptualize the study in question, by means of various primary and secondary sources. The scope of the report and the elements contained in the same with respect to the growth spectrum of the market has been discussed in the study. Also mentioned in the document are details pertaining to the financial data of the companies profiled in the report, in addition to the currently prevalent price trends of the TV analytics industry.

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