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Data8 announce additional features to their real time data validation service

11-30-2011 03:23 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: data8 ltd

Data8 announce additional features to their real time data

Data8 have announced the addition of Electoral Roll Data (ERD) and SONAR geo-demographics to their real time data validation offering Integr8. Data8 say the additional Electoral Roll Data, on 39 million adults in the UK, will now help their Integr8 clients validate their data and SONAR will classify their data in real time.

Antony Allen, managing director data8, explained, “With the investment in ERD we offer our clients the opportunity to conduct real time residency validation, ideal for those wanting to score an application. Integr8 will supply details of all adults living at that address from ERD, this could be used to pre-populate an application form”.

He continued, “The SONAR data immediately identifies the life style and wealth of the applicant, by building this into a score card the client can anticipate the future behaviour of the applicant such as which products or services would be the most appropriate to offer. As an example, we are talking to a statistical modelling client who predicts the likely outcome of customers renewing their membership to clubs, using the information they are able to start tracking that individual right from their application”.

Allen concluded, “This is all part of our long term strategy to offer the most comprehensive data sources for clients combined with innovative and pioneering technologies”.

About data8:
Data8 Ltd is the premier data enrichment specialist, ensuring customers completely trust their data.
Customers access data8’s Software as a Service (SaaS) cloud based application to complete online data cleansing, this is backed by a bureau service and an unrivalled integration package which allows companies to quickly validate their data.
Data8 believes that data needs to be at the core of any business in order to inform, direct and develop growth, this can only be done with clean accurate data.

For further information contact:
John Turtle
Data8 Limited
4 Venture Point
Stanney Mill Road
Chester
CH2 4NE
Tel: 0151 355 4555
Fax: 0151 355 3580
info@data-8.co.uk
www.data-8.co.uk

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