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10 Winners of 9 different Nationalities take Home AED 400,000 Worth of Prizes in the Third DSMG ‘Shop and Win’ Draw.

11-28-2011 10:12 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: BUZMMC

/ PR Agency: BUZ MMC
DSMG 'Shop & Win' Promotion

DSMG 'Shop & Win' Promotion

• Shopping extravaganza across 21 shopping malls offers 1.6million worth of prizes
• The third of four draws sees 10 more winners of nine different nationalities rewarded.

Dubai, November 26 2011: The DSMG ‘Shop and Win’ extravaganza is currently one of the key attractions at the malls in Dubai. The month-long promotion, organised to mark the 40th UAE National Day has increased traffic to malls, with the third draw held at Ibn Battuta Mall experiencing an especially large turnout.

The city-wide raffle promotion will see 40 lucky shoppers of different nationalities take home a total of AED 1.6 million worth of cash prizes and Rivoli gift vouchers, with 30 of these having taken home their prizes in the past three draws. In addition to the rewards, the third draw saw Ibn Battuta Mall stage the third part of the Aladdin show. The captivating stage performance in which Alladin, an impoverished love-struck lad gets his wishes granted by a genie entertained all nationalities and age groups present at the event.

The Ibn Battuta Mall management emphasised the impact of the promotion on the mall. “The DSMG promotion has attracted a lot of shoppers to our mall over the last three weeks and we believe this shall continue up to the National Day. Today’s draw has also entertained our shoppers both young and old and we are proud to be associated with DSMG. We feel honoured to have been chosen to host the third draw.” Said, Jassim Al Ali, Director – Business and Asset Management, Ibn Battuta Mall.

Shouq Aman, a three year old UAE national was the youngest of the lucky winners who bagged the prize. Shouq’s mother expressed her surprise at her child’s good luck. “My daughter and I have been participating in the 40th UAE National Day promotion since the very beginning. We have put in at least 20 raffle coupons till today in the draw. This is the first time in my life that we have won something in a raffle. I cannot believe it!” She said. Shouq Aman and her mother won the prize after shopping at Mirdif City Centre

Maryam Ruiz, another lucky shopper and American took home AED 40,000 worth of cash and Rivoli shopping vouchers after shopping at Mall of the Emirates. “I have been taking part in raffle promotions since I arrived in Dubai eight years ago. I was fantasizing about winning, but I never expected to win. This is wonderful and amazing. My children are in college and I will put away some of the money for their tuition.” She said, just hours after she had been informed of her good fortune.

Other lucky shoppers included nationals of Lebanon, India, Iran, Russia, Thailand, Kazakhstan and Tanzania. The details of the winners are available on the DSMG website. Winners can redeem the Rivoli gift vouchers at any of the Rivoli outlets in the UAE. These include stores of Rivoli- Instyle , Rivoli Prestige, Rivoli Arcade, Rivoli Eyezone, and Hour Choice – stand-alone locations.

The Raffle coupons can be collected on purchase of items worth AED 200 from any of the 21 participating malls in Dubai. These include Arabian Centre, Al Bustan Centre, Al Ghurair Centre, Al Manal Centre, Al Mulla Plaza, Bur Juman, Century Mall, Deira City Centre, Dubai Festival City, Gold & Diamond Park, Ibn Battuta Mall, Lamcy plaza, Mazaya Centre, Mirdiff City Centre, Oasis Centre, Reef Mall, Souk Al Bahar, The Dubai Mall, The Dubai Marina Mall, The Dubai Marina Walk, The Mall of the Emirates.

In order to be eligible for the draw on a particular date, raffle coupons must be obtained in lieu of purchase receipts issued on or between the raffle draw dates. The raffle coupons are distributed by the customer service desk in each participating mall and each coupon is valid for a single draw. The fourth and final draw of the promotion will be held on 2nd of December.

About DSMG
Dubai Shopping Malls Group (DSMG) is a non-profit, umbrella organization of malls set up under the patronage of the Dubai Department of Economic Development to promote shopping, retail trade and the mall industry in Dubai. Launched in 1998, one of the primary objectives of DSMG is to synergize marketing initiatives and provide better quality services to the visiting shoppers in the malls. DSMG - a key sponsor of Dubai Summer Surprises (DSS)- is committed to ensuring that the shopping experience in Dubai is without parallel, assuring visitors that any mall that is a member of the association will provide them with the right retail experience and deliver on quality, service and innovation.

Media contact
P.O. Box 126093, Dubai, UAE.
Tel: +971 4 3589789

About BUZ
Business Unlimited Zone (BUZ) – DSMG’s communications partner - is a 360 degree Dubai based consulting firm that offers comprehensive consultancy services. Over the years, BUZ has built a special aptitude to look at Business solutions in a holistic perspective. This has brought a solid structural competency in Management and Marketing Consultancy, Events and Exhibitions, Public Relations and Human Resources & Recruiting. BUZ stands as the most experienced consulting firm and as a result, it has been associated with many prestigious companies, institutions and organizations. BUZ manages prestigious clients like: Dubai Events & Promotions Establishments, Dubai Economic Development, Dubai Shopping Malls Group, Fragrance Foundation Arabia, and Dubai Multi Commodities Centre.

Sneha Dhadwal
P.O. Box 126093, Dubai, UAE.
Tel: +971 4 3589789

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