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The Bra Recyclers Exceed Goal During Bra Recycling Month for a Second Year

11-23-2011 02:04 AM CET | Energy & Environment

Press release from: The Bra Recyclers

The Bra Recyclers Exceed Goal During Bra Recycling Month for

October 2011 marked the second annual Bra Recycling Month, hosted by Arizona based textile recycling company The Bra Recyclers. The Bra Recyclers launched the event with a goal to collect 10,000 bras during the month of October in an effort to help reshape a life and bring awareness to domestic violence and breast cancer in a unique way. The Bra Recyclers are excited to report that so far they have collected 11,000 bras and still counting!

The annual bra recycling event sparked numerous local events across the country hosted by Bra Recycling Ambassadors. The team of Bra Recycling Ambassadors leaped at the opportunity to promote recycling bras to reshape a life in their community. Commenting on her participation in a recycling event in North Carolina, Ambassador Charlene Bassett noted, “I feel like one of Santa’s elves! Thanks to you [The Bra Recyclers] for the inspiration of bra recycling; I am so excited.”

This year’s Bra Recycling Month’s ambassadors were very diverse. The 2011 Bra Recycling Month campaign inspired women’s organizations such as Sisters of Esteem in California, offered a unique bonding opportunity to mothers and teenage daughters who formed ambassador teams, and helped launch new municipal bra recycling programs at Tucson Environmental Services in Arizona, and in Cecil County in Maryland.

Individual Bra Recycling Ambassadors were not alone in their effort to recycle bras this October, partnering with local businesses in their area to expand their recycling effort. Ambassador Laura Hoffman of Illinois partnered with Lake Health to provide local women a location to donate their bras and ultimately collected over 1500 bras. Additionally, retailers such as GAP Body in Roseville, CA joined in the month long recycling effort recycling 170 bras.

This most recent accomplishment for The Bra Recyclers is only one of the many accomplishments for 2011. CEO and Founder, Elaine Birks-Mitchell said, “I am so excited about the results of bra recycling month. When we set the goal we knew it would be achievable because of the passion and commitment to support women and girls in transition from our Bra Recycling Ambassadors, individual recyclers and partners. In 2011 we have exceeded every goal we have set, from expanding our charity connection outreach to recycling more than 11,000 bras during Bra Recycling Month. We look forward to 2012 and continuing our efforts to spread the word about bra recycling and influencing the lives of women and girls in communities around the world.”

This year’s bra recycling month was even more special because The Bra Recyclers had the opportunity to donate post-surgery bras and prosthesis to Alala in South Carolina. Alala provides these specialty bras to women battling and survivors of breast cancer who cannot otherwise afford them. Alala has also been in contact with a transitional home of 21 women and they will be doing complimentary post-surgery bra fittings.

For more information about The Bra Recyclers, including charity organizations they support, and more Bra Recycling Month details, please visit

The Bra Recyclers is based in Gilbert, AZ. A textile recycling company specializing in recycling bras, the organization does its part to help the environment by delaying the amount of unused bras and textiles that go to landfills, thus reducing the pressure on virgin resources. For more information, visit

The Bra Recyclers
3317 S. Higley Rd.
Ste 114-441
Gilbert, AZ 85297
Contact: Elaine Birks-Mitchell
ph: 480-988-2283

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