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Marketing Resource Management (MRM) Market to Witness Huge Growth by Key Players: SAP, SAS, Aprimo, BrandMaker, Workfront, HCL Technologies, Oracle, Percolate, Allocadia, Adobe, Infor, Northplains, Broadridge and Others.

04-16-2020 02:50 PM CET | IT, New Media & Software

Press release from: ReportsandReports

Marketing Resource Management (MRM) Market to Witness Huge

According to Market Study Report, Marketing Resource Management (MRM) Market provides a comprehensive analysis of the Marketing Resource Management (MRM) Market segments, including their dynamics, size, growth, regulatory requirements, competitive landscape, technological trends and emerging opportunities of global industry. This report also provides market landscape and market share information in the Marketing Resource Management (MRM) Market. An exclusive data offered in this report is collected by research and industry experts team.

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The Global Marketing Resource Management (MRM) Market size is expected to grow from USD 2.9 Billion in 2020 to USD 5.0 Billion by 2025, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. This report spread across 163 pages, profiling 24 companies and supported with 100 tables and 34 figures are now available in this research.

Top Companies Profiled in the Marketing Resource Management (MRM) Market:
o SAP (Germany)
o SAS (US)
o Aprimo (US)
o BrandMaker (Germany)
o Workfront (US)
o HCL Technologies (India)
o Oracle (US)
o Percolate (US)
o Allocadia (Canada)
o Adobe (US)
o Infor (US)
o Northplains (Canada)
o Broadridge (US)
o Sitecore (US)
o Contentserv (Switzerland)
o Bynder (US)
o censhare (Germany)
o MarcomCentral (US)
o Elateral (UK)
o Capital ID (Netherlands)
o Wedia (France)
o NewsCred (US)
o inMotionNow (US)
o Simple (Australia)

"Cloud deployment type is expected to grow at a higher CAGR during the forecast period"
Most of the organizations want access to ostensibly infinite resources with rising technology infusion and an increase in data, and hence, they are increasingly moving towards adopting cloud-based technologies. The cloud deployment model is mostly adopted by the organizations that want rapid implementation, reduced setup, and operational cost. Owing to this, many leading MRM solution providers, such as SAP, SAS, Aprimo, Workfront, and HCL Technologies, are focusing on improving their cloud portfolio, which is another factor that aids to the increase in the adoption of a cloud deployment model for MRM solutions.

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Consumer goods and retail industry vertical to hold the highest share during the forecast period
Rising competition and dynamic consumer demands compel consumer goods and retail industry to improve their marketing strategies for enabling enhanced customer experience continuously. With this, organizations across the consumer goods and retail industry are increasingly deploying MRM solutions to improve the allocation of their marketing budgets, optimize vendor, partner, and marketing content management, and streamline the campaign execution and content localization.

APAC to grow at the highest CAGR during the forecast period
The high growth of the market in the Asia Pacific (APAC) can be attributed to the high consumer spending and internet penetration, rising number of business processes, springing startups having limited IT budgets, and increasing adoption of cloud technologies.

Breakdown of primary participants' profile:
o By Company - Tier 1-18%, Tier 2-44%, and Tier 3-38%
o By Designation - C-Level Executives-32%, Director Level-36%, and Others-32%
o By Region - North America-38%, Europe-26%, and APAC-10%, MEA- 10%, and Latin America- 8%

Competitive Landscape of Marketing Resource Management (MRM) Market:
1 Introduction
2 Competitive Scenario
2.1 New Product/Solution Launches And Product Enhancements
2.2 Partnerships And Agreements
2.3 Acquisitions
3 Competitive Leadership Mapping
3.1 Visionary Leaders
3.2 Dynamic Differentiators
3.3 Innovators
3.4 Emerging Companies

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Reason to access this report:
The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall MRM market and the sub segments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies.

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