Press release
Customer Analytics Market to Witness Huge Growth by Key Players: Google, Microsoft, Adobe, SAP, SAS Institute, Teradata, Oracle, Salesforce, Mixpanel, Manthan System, Second Measure, Absolute Data and Others.
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The Customer Analytics Market size is projected to grow from USD 10.5 Billion in 2020 to USD 24.2 Billion by 2025, at a Compound Annual Growth Rate (CAGR) of 18.2% during the forecast period. This report spread across 236 pages, profiling 20 companies and supported with 145 tables and 55 figures are now available in this research.
Top Companies Profiled in the Customer Analytics Market:
o Google (US)
o Microsoft (US)
o Adobe (US)
o SAP (Germany)
o SAS Institute (US)
o Teradata (US)
o Oracle (US)
o Salesforce (US)
o Mixpanel (US)
o Manthan System (India)
o Second Measure (US)
o Absolute Data (US)
o NGData (Belgium)
o Customer Analytics (US)
o Neustar (US)
o NICE Systems (Israel)
o Segment (US)
o Calibremind (US)
o Clarity Insight(US)
o Amperity (US)
"Cloud deployment to grow at a higher CAGR during the forecast period"
Cloud solutions facilitate various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of the cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among the organizations. Small and Medium-sized Enterprises (SMEs) tend to adopt cloud-based solutions as compared to on-premises mode owing to its cost factor, and 24x7 support and maintenance provided by the software vendors.
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"Retail and eCommerce industry vertical to grow at the highest CAGR during the forecast period"
The ongoing transformations in the retail and eCommerce industry vertical are creating large data volumes every year; this ultimately drives the need for efficient customer analytics solutions. Leading customer-centric retailers understand the urgency of harnessing big data to understand their customers better and uncover trends that lead to new business opportunities. They also understand the need for enabling people to make informed, data-driven decisions quickly and confidently.
"Asia Pacific to grow at the highest CAGR during the forecast period"
The commercialization of big data, AI, and Internet of Things (IoT) technologies and the need for further advancements to leverage these technologies to the best are expected to drive the adoption of customer analytics solutions and services in the region. Retailers must understand their customers' needs and deliver relevant, personalized experiences at the right moment to meet those needs.
Breakdown of primary participants' profile:
o By Company: Tier I: 38%, Tier II: 41%, and Tier III: 21%
o By Designation: C-Level Executives: 65%, Directors: 20%, and Others: 15%
o By Region: North America: 45%, Europe: 30%, APAC: 15%, MEA: 5%, and Latin America: 5%
Competitive Landscape of Customer Analytics Market:
1 Introduction
2 Competitive Leadership Mapping
2.1 Visionaries
2.2 Innovators
2.3 Dynamic Differentiators
2.4 Emerging Companies
3 Strength Of Product Portfolio
4 Business Strategy Excellence
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Reason to access this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall customer analytics market and the sub segments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies.
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