Will E-Prescriptions become the new trend of Healthcare Industry? - Arizton

The Europe online pharmacy market size is expected to grow at a CAGR of over 14% during the period 2019-2025.

The online pharmacy market in Europe grew at a significant rate during the period 2016-2018. There is major growth potential in southern European countries such as France, Germany, Italy, and Spain. Germany is the fastest-growing regional market due to increasing internet penetration and awareness regarding online over-the-counter benefits. Online pharmacies are becoming popular as they offer better pricing than offline stores, with increased access, lower transaction cost, convenience, and greater anonymity for consumers. Many online pharmacy players in Europe have started collaborating with health insurers to provide medicines to patients at a lower rate.

Arizton's recent market research report considers the present scenario of the online pharmacy market in Europe and its market dynamics for the period 2019-2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent companies operating in the market.

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Online Pharmacy Market in Europe - Dynamics

Here are list of trends and drivers that are impacting the revenues and profitability in the Europe Online Pharmacy market:

o Rise in Economic Growth, Per Capita Income, & Healthcare Spend Expenditure
o Increase in Health Awareness & Demand for Self-Medication
o Increased Collaboration Among Stakeholders
o Large Product Offering, Competitive Price, Heavy Promotion, & Different Business Models
o Growing Internet Penetration
o Rising Implementation Of E-Prescriptions in Hospitals and Other Healthcare Services
o Improving Online Payment
o Increase in Chronic Diseases and Ageing Population

Online Pharmacy Market in Europe - Segmentation

This market research report includes a detailed segmentation by platform, type, and geography.

o The increasing proliferation of e-prescriptions is expected to drive the prescription medicine segment during the forecast period. E-prescriptions are in demand due to the error-free prescription process and constant government efforts toward quality and affordable healthcare.

o The smartphone penetration in Western Europe is over 77%, followed by Eastern region with over 60%. In Western region, the share of mobile broadband subscriptions is high due to well-developed WCDMA networks and early LTE rollout. Hence, the increasing penetration of mobile phones is expected to help the mobile segment to gain market shares during the forecast period.

o The UK and France are the second and third largest market, respectively and are likely to grow at the fastest rates due to growing mobile penetration, increasing the aging population, rising chronic diseases, growing strategic collaborations with health tech companies, and improving virtual payment modules.

Market Segmentation by Type

o OTC
o Prescription

Market Segmentation by Platform

o Mobile
o Desktop

Market Segmentation by Geography

Europe

o UK
o France
o Spain
o Italy
o Germany
o Switzerland
o Netherlands
o Poland
o Sweden
o Russia
o Czech Republic

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Online Pharmacy Market in Europe - Vendor Landscape

The online pharmacy market is in a growing stage, and it has achieved popularity and high penetration only in European countries such as the UK, Germany, the Netherlands, France, and Switzerland, among others. The market consists of few big players in these regions, such as SHOP APOTHEKE, Zur Rose Group, making it more fragmented with an intense competition where 2-3 players account for most of the market share. The rapidly changing technological environment, such as internet penetration and devices used to access the internet, could be beneficial for vendors as these factors are leading an increase in online retail sales, expected to online pharmacy sales in Europe.

Key Vendors

o Zur Rose Group
o SHOP APOTHEKE

Other Prominent Vendors - UK Meds, AMX Holdings, Parafarmacia-online, Newpharma, MonCoinSante, MEDS, AZETA, Lloyds Pharmacy, Oxford Online Pharmacy, Chemist 4 U, Simple Online Pharmacy, myCARE, The Canadian Pharmacy, Juvalis, Apotea, Chemistdirect, Lekarna WPK, Pharmacy2U, Index Medical, inhousePharmacy, Prvalekarna, Cocooncente, DeOnlineDrogist, MedExpress, Farmacia Internacional, Lekarnar, BestPharmacy, Pharm24, Pharmacy4u, and Vamida.

Online Pharmacy Market in Europe - Table of Contents

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage

4.1 Market Definition

4.1.1 Inclusions
4.1.2 Exclusions

4.2 Base Year

4.3 Scope of The Study

4.3.1 Market Segmentation by Geography

5 Report Assumptions & Caveats

5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction

7.1 Overview

8 Market Opportunities & Trends

8.1 Rise in Economic Growth, Per Capita Income, & Healthcare Spend Expenditure
8.2 Increase in Health Awareness & Demand for Self-Medication
8.3 Increased Collaboration Among Stakeholders
8.4 Large Product Offering, Competitive Price, Heavy Promotion, & Different Business Models

9 Market Growth Enablers

9.1 Growing Internet Penetration
9.2 Rising Implementation Of E-Prescriptions in Hospitals and Other Healthcare Services
9.3 Improving Online Payment
9.4 Increase in Chronic Diseases and Ageing Population

10 Market Restraints

10.1 Amazon Set to Enter Online Pharmacy Market
10.2 Strict Regulatory Frameworks to Curb Illegal Online Pharmacy Practices
10.3 Stiff Competition
10.4 Concentrated Market

11 Market Landscape

11.1 Market Overview

11.2 Market Size & Forecast

11.3 Market by Country

11.4 Five Forces Analysis

11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry

12 Europe Online Pharmacy Market by Medicine Type

12.1 Market Snapshot & Growth Engine

12.2 Market Overview

12.3 OTC Medicines

12.3.1 Market Size & Forecast
12.3.2 Market Size & Forecast by Country

12.4 Prescription Medicines

12.4.1 Market Size & Forecast
12.4.2 Market Size & Forecast by Country

13 Europe Online Pharmacy Market by Platform Type

13.1 Market Snapshot & Growth Engine

13.2 Market Overview

13.3 Mobile

13.3.1 Market Size & Forecast
13.3.2 Market Size & Forecast by Country

13.4 Desktop

13.4.1 Market Size & Forecast
13.4.2 Market by Country

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About Arizton Advisory & Intelligence

Arizton Advisory and Intelligence is an innovation and quality-driven firm, which offers cutting-edge research solutions to clients across the world. We excel in providing comprehensive market intelligence reports and advisory and consulting services.

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