What's Driving the Automated Teller Machine Market Trends? Diebold Nixdorf, Euronet Worldwide, Fujitsu Global, NCR Corporation, Nautilus Hyosung America

The global automated teller machine market is being plagued by frauds such as ATM skimming, that have emerged as a critical issue concern for banking institutions, having caused heavy financial losses in recent times. As per reliable sources, ATM skimming losses in Europe were reported to have risen by 16% in 2015 and are anticipated to increase further over the coming years, which may prove to be a major restraint for the regional ATM market. However, banks have been proactive in combating the same, and are expected to introduce new wireless communication instruments such as smart watches and smart phones & contactless technologies to counter the growing menace of skimming activities.

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Analysts claim automated teller machine market to have a considerably strong presence across major geographies. The necessity to set up effective cash cycle management processes has led to the business sphere observing immense growth across the globe. The rapidly rising population and the popularity of self-serving machines in countries such as Indonesia, China, Vietnam, and India have contributed toward generating high growth potential for APAC ATM market. India in fact, has been forecast to be an attractive business destination for the ATM industry in Asia Pacific with the launch of schemes such as Pradhan Mantri Jan Dhan Yojana by the Indian government.

With rapid innovations witnessed in the EMV and NFC card technologies, North America ATM market is forecast to observe a profitable expansion. Most of the banks in the region have made large-scale investments in paperless transactions. Companies partaking in North America automated teller machine market share, in particular, have been involved in product differentiation, which has significantly aided the transformation of the regional ATM market outlook. For instance, in 2015, NCR introduced a new ATM, referred as SelfServ 23, in the region to enhance the end-user experience along with cost-reduction related to ATM network operations. The new product offers protection to its consumers against cash trapping, dispenser manipulations, and card skimming activities. Given the technological advancements prevalent in the region, North America ATM industry is likely to chart out a lucrative growth curve ahead.

The overwhelming expansion of automated teller machine market across the globe has been unparalleled. With the advent of next-gen technologies such as internet of things and massive proliferation of smartphones across major geographies of the world, the financial institutions have been compelled to redefine the banking experience and significantly alter the way customers interact with the ATM. Consequentially, in a bid to remain competitive in the ATM market, the leading manufacturers have been unveiling highly-evolved smart ATMs in the recent times. In early 2017, NCR Corporation launched its SelfServ 80 ATM series, which comes equipped with inbuilt video banking fully integrated into a single ATM platform. This capability allows the financial institutions to provide highly personalized service to its customers who would be assisted by a live teller at the ATM and in addition, the platform would streamline the way branch staff serves them with credit cards, deposits, mortgages, auto loans among others.

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Speaking of the competitive hierarchy, the key automated teller machine market players including GRG Banking, Triton Systems Inc., Fujitsu, Hitachi-Omron Terminal Solutions, Diebold Nixdorf, and Euronet are aiming to capitalize the wide-ranging opportunities by offering managed services for ATMs which would lower the operational costs of banks and allow them to focus on their principal business propositions. The prevailing contemporary trends observed across the automated teller machine market are substantiating the growth potential of the industry, forecast to surpass a revenue of USD 25 billion by 2024.

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