GO Logistics and Storage Join Forces with AWAWA on "Direct-to-Frontline" Initiative

In conjunction with Asia World Anti-Aging and Well-Being Association (AWAWA), GO Logistics and Storage (GOLS) is has signed on to support the "Direct-to-Frontline" Initiative launched by Global Citizen Capital by providing warehousing, fulfilment and delivery services.

The "Direct-to-Frontline" PPE Initiative connects PPE and other relevant medical supplies to the most at-risk healthcare workers in United States, Canada, UK and EU.

"In the days and weeks ahead, we expect to see the number of cases, the number of deaths, and the number of affected countries climb even higher," said Dr Tedros Adhanom Ghebreyesus, World Health Organization Director General, on March 8, 2020.

He continued, "Pandemic is not a word to use lightly or carelessly. It is a word that, if misused, can cause unreasonable fear, or unjustified acceptance that the fight is over, leading to unnecessary suffering and death."

"The new coronavirus disease is attacking societies at their core, claiming lives and people's livelihoods", said Untied Nations Secretary-General António Guterres, pointing out that the potential longer-term effects on the global economy and individual countries are "dire".

"Coronavirus infections continue to grow and as they do, health workers are getting ill. In some countries up to 10% of health workers are being infected by coronavirus," said Dr Tedros Adhanom Ghebreyesus.

Such infections increase the rate of infection throughout a community and can pull critical health workers out of service. "This is an alarming trend," said the Director General who, along with other agency officials, shared guidance on how to protect health workers at today's WHO briefing.

Health workers are at risk on two fronts, explained WHO officials. Due to a shortage of personal protective equipment, some are being infected in hospitals. However, others are also being infected outside hospitals, in their homes or communities.

"Health workers have always been, unfortunately, the mine's canary in epidemic response, particularly in areas that don't have strong surveillance systems" said Michael J. Ryan, Chief Executive Director of the WHO Health Emergencies Programme.

Understanding that every health system is vulnerable is key to finding any existing gaps and ensuring the protection of both health workers and the public at large.

"GOLS has been amazing in organising its team to come onboard our "Direct-to-Frontline" initiative," said Kenneth Kwok, Co-President of AWAWA. "In times like this, dedicating their entire fulfilment team to assist is truly remarkable. We thank the on behalf of the hundreds of frontline healthcare workers we have been able to support," he added.

"When AWAWA contacted us on this initiative, the only logical answer is an empathetic YES from GOLS and our parent company The MXA Group," commented Joe Wong, Founder of MXA Group and GOLS. "We started mobilising resources within 3 hours and our first batch of PPE was processed within the first 24 hours." he added. Shipments of PPE were subsequently made to United States, Canada, UK, EU and other countries of the world.

Furthermore, as part of AWAWA's well-being initiative for COVID-19, members are encouraged to:

- Keep things in perspective.
- Get the facts.
- Communicate with children.
- Remember basic well-being practices.
- Maintain work/life balance.
- Stay in regular contact with friends/family, and use technology creatively to do this.
- Practice mindfulness.
- Regulate news media monitoring, especially TV news. Read articles, instead.
- A good antidote to adversity is kindness and compassion.

For those wishing to support this Initiative or learn about other ongoing projects, please visit www.awawa.org for more information.

Joan Ng
Unit 2502, 25/F
Goodman Global Gateway
168 Yeung Uk Road
Hong Kong
+852 2739 8872
+852 9385 0195
joanng@gols.com.hk

As a leading regenerative medicine-oriented and non-profit organisation in the Asia Pacific region, backed by numerous world-known institutions and organisations, Asia World Anti-Aging and Well-Being Association has been at the forefront of making a difference in the community. The Association supports the passion of researchers, scientists, professors doctors and other professionals who want to create a lasting change by addressing the causes of our greatest challenge - that of quality of life maintenance throughout one's entire lifetime

This release was published on openPR.