India Kitchen Appliances Market 2020 Is Projected to Grow at a Substantial Rate by 2025

India Kitchen Appliances Market: Kitchen appliances refer to the home appliances especially designed to smoothen the functioning of kitchen activities. These appliances are primarily operated by electricity, cooking fuel, renewable, and solar energy. Major as well as minor kitchen appliances are available in the market depending on the purpose they serve. The major devices consist of refrigerator, stove, and dishwashers, whereas the minor appliances include blenders, food, processors and coffee makers. Major factors which impact the consumers buying preference are cost, quality, energy efficiency, and technological advancements.

The growth of the Indian kitchen appliances market is driven by rise in disposable income and surge in purchasing power of consumers, which enable consumers to buy easy-to-operate kitchen appliances. In addition, with increase in female working population and busy lifestyle, the need for fast cooking and easy-to-operate appliances has increased at a significant rate. This in turn has boosted the demand for kitchen appliances, thereby driving the market growth. The rapid expansion of food industry in India, which includes small food outlets, restaurants, and cafes, has a positive impact on the growth of the kitchen appliances market. Moreover, modern kitchen appliances developed by using advanced technology help to cook food rapidly while retaining their nutrients, which is expected to boost their adoption. However, low preference for large kitchen appliances, which are not energy efficient, hampers the growth of the market.

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With an increase in the real-estate prices, consumers in India prefer smaller kitchens. For the same reason, the concept of modular kitchen in this region has been widely opted. Consequently, the demand for small kitchen appliances is on a rise, which is viewed as an opportunity by the manufacturers of kitchen appliances in India.

The India kitchen appliances market is segmented based on type, end user, fuel type, and structure. On the basis of type, it is categorized into refrigerator, cooking appliances, dishwasher, and others. By end user, it is bifurcated into household and commercial. Depending on fuel type, it is segregated into cooking gas, electricity, and others. As per structure, it is fragmented into built-in and free stand.

The major key players in the market include Bajaj Industries Ltd, Godrej & Boyce Mfg Co Ltd, Ifb Industries Ltd, Lg Electronics India Pvt Ltd, Panasonic Home Appliances India Co, Philips India Limited, Samsung India Electronics Pvt. Ltd., Sunflame Enterprises (P) Ltd., Tkk Prestige Limited and Whirlpool of India Ltd.

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