Western Wear Market Set to Grow at a CAGR of 4.8% by 2023
The global western wear market size was $71,132 million in 2016, and is expected to reach $99,423 million by 2023, registering a CAGR of 4.8% during the forecast period. Western wear is a clothing style derived from 19th century American old west region. Jeans, t-shirts, and jackets are the prevalent clothing forms of this style among men and women. This category of clothes is widely accepted by many cultures, as they offer comfort, durability, and variety.
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Western wear is a comfortable unique apparel segment derived from American old west region of the 19th century. Growth of disposable income and expansion of apparel e-retailing have led to surge in demand for western wear clothing. Increase in youth population and fashion consciousness among consumers fuels this market growth. Dynamic fashion trends cause a decline in sale of existing clothing; thus, in order to cope up, clothing brands are focusing on sponsoring fashion events and celebrity wardrobes to set specific fashion trends. Manufacturers collaborate with packaging companies to offer innovative packaging for clothing such as biodegradable barrier tray, which is expected to drive the market growth in the near future.
The formal wear segment is expected to dominate the western wear market during the forecast period. However, casual wear is expected to gain significant attention by consumers belonging to different cultures.
Luxury brand awareness and social media trends are anticipated to drive the growth of western wear market over the forecast period. E-retail is one of the major factors that propels growth of western wear market, as this channel makes products available to consumers across various regions. Correspondingly, social media platform provides emerging new fashion trends, thus increasing promotion and product awareness.
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The report segments the global western market on the basis of type, distribution channel, end user, and geography. Based on type, the market is bifurcated into formal and casual. On the basis of distribution channel, it is divided into online platforms, specialty stores, supermarkets, hypermarkets, and brand outlets. End users of western wear include men, women, and kids. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Major players operating in the Global Western Wear Market are Benetton Group S.r.l., Diesel S.p.A., The Gap Inc., Aditya Birla Fashion and Retail Ltd. Bestseller, Forever21, Inc., Marks and Spencer plc., Hennes & Mauritz AB, MANGO, and Inditex SA.
Other western apparel brands in the value chain include Gianni Versace S.p.A., Chanel S.A. LVMH Mo?t Hennessy Louis Vuitton SE., and Herm?s International S.A.
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