Male Grooming Products Market Growth Prospects, Key Vendors Are | Emami Limited, Gillette India Limited, Godrej Consumer Products Limited, L'Oreal India Private Limited, Mcnroe Consumer Products Private Limited

A new report by Reports titled, Global Male Grooming Products Market has been released with trustworthy information and accurate forecasts for a better understanding of the present market scenario. The report offers an in-depth analysis of the global market, including qualitative insights, historical data, and verifiable projections about the market size and share.

Of late, the male population of India have become much conscious of their appearance and seldom do they shy away from indulging in personal care products, spa and rejuvenation services. This trend is mostly observed in men belonging to the age group of 25-40 years. FMCG giants are launching gender specific products to cater to the increasing demand for male grooming products.

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This part of the report includes detailed information of the market in different regions. Each region offers different scope to the market as each region has different government policy and other factors. The regions included in the report are North America, South America, Europe, Asia Pacific, and the Middle East.

Top leading companies of the global market are:

o Emami Limited
o Gillette India Limited
o Godrej Consumer Products Limited
o Hindustan Unilever Limited
o Marico Limited
o Himalaya Drug Company Private Limited
o L'Oreal India Private Limited
o Mcnroe Consumer Products Private Limited
o Nivea India Private Limited
o Vi-John India Group
o Happily Unmarried Private Limited
o Helios Lifestyle Private Limited
o Zed Lifestyle Private Limited

The increasing influence of social media and rise in disposable income among the urban working men of the country are the key factors that are fueling the growth of the market in the country. Around 177 new male grooming products have been launched by FMCG giants, as well as start-up companies to capture the untapped male grooming market in India between the marketing year March 2018 and March 2019.

Retail stores, supermarkets, hypermarkets and e-commerce websites are the major distribution channels for male grooming products. During the 2019-2024 period, online distribution channels/e-commerce websites are expected to witness steady growth, owing to the rising popularity of the e-commerce market in India. Start-ups which are entering the male grooming products market, like Beardo and Bombay Shaving Company, sell their products through e-commerce platforms to reach out to a larger consumer base.

Market segment insights:

Based on product type, the male grooming products market is segmented into face care, body care and hair care products. As of 2018, the face care products segment held the largest market share (~53%) in terms of market revenue, followed by body care products (~41%) and hair care products (~6%). The face care products segment for men was valued at INR 74.47 Bn in 2018 and it is expected to reach INR 136.69 Bn by 2024. Major players in the face care products market for men are Nivea Men, Emami's Fair and Handsome, and Garnier Men.

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Key Highlights points of Male Grooming Products Market:

1) Competitive study of the major Male Grooming Products market players will help in analyzing the market driving and business strategies.

2) Analysis of necessary trends impacting to build-up of the market.

3) The deep research study of market based on development opportunities, growth limiting factors and feasibility of investment will forecast the market growth.

4) Analysis of trending factors will be influencing the Market shares in next few years.

5) Establish business expansion plans by referring to substantial growth and projection of emerging markets.

6) The report elaborates on the product sales, revenue accumulated, price patterns, and gross margins.

Furthermore, the study provides a comprehensive overview of regional distribution and the overview of product types in the market. It explains how key companies and mid-level manufacturers are making a profit within the Male Grooming Products industry. In short, the report on Male Grooming Products is an esteemed source for both the individuals as well as the businesses as it provides detailed SWOT analysis and new project investments feasibility study.

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